Sales & marketing management books

5440 books were found.

Shopping Centers and Other Retail Properties: Investment, Development, Financing, and Management

Shopping Centers and Other Retail Properties: Investment,...
Author: John R. White (Landauer Associates Inc., NY) , Kevin D. Gray (Landauer Associates Inc., NY) ISBN: 9780471040026 Format: Hardback	$522.95
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Strategische Marktforschung

Strategische Marktforschung
Author: Guenter Weber ISBN: 9783486236057 Format: Hardback	$335.25
Der Verfasser ist mit seiner Arbeit ""Strategische Marktforschung"" mit dem Wissenschaftspreis der deutschen Marketing-Vereinigung... Read More >>

Energy Marketing Handbook: A Nontechnical Guide

Energy Marketing Handbook: A Nontechnical Guide
Author: Denise Warkentin ISBN: 9780878146048 Format: Hardback	$182.16
Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with... Read More >>

Herausforderung Fur Das Marketing in Forschung Und Lehre

Herausforderung Fur Das Marketing in Forschung Und Lehre...
Author: Hans Horschgen , Michael Frobose ISBN: 9783896730022 Format: Paperback	$116.16
Die Anforderungen an ein erfolgreiches Marketing sind in den letzten Jahren erheblich gestiegen. Verkurzte Technologiezyklen,... Read More >>

Marketing and Consumer Research in the Public Interest

Marketing and Consumer Research in the Public Interest...
Author: Ronald Paul Hill ISBN: 9780803971912 Format: Paperback	$316.00
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Marketing Financial Services

Marketing Financial Services
Author: Mike Wright , Christine Ennew ISBN: 9780750622479 Format: Paperback	$131.00
Within a practical business context of the changing, competitive climate, this book details the implications for... Read More >>

Guerrilla Marketing for the Home-Based Business

Guerrilla Marketing for the Home-Based Business
Author: Jay Conrad Levinson , Seth Godin ISBN: 9780618153220 Format: Electronic book text	$34.32
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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment
Author: William Winston , John L Stanton ISBN: 9781560249382 Format: Hardback	$305.00
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Managing Sales Professionals: The Reality of Profitability

Managing Sales Professionals: The Reality of Profitability...
Author: William Winston , Joseph P Vaccaro ISBN: 9781560249467 Format: Hardback	$189.00
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing... Read More >>

Customer Loyalty and Success

Customer Loyalty and Success
Author: J. Lynch ISBN: 9780333639108 Format: Hardback	$290.37
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Don't Fire Them, Fire Them Up: Motivate Yourself and Your Team

Don't Fire Them, Fire Them Up: Motivate Yourself and...
Author: Frank Pacetta , Roger Gittines ISBN: 9780684800509 Format: Paperback	$26.99
Synopsis coming soon....... Read More >>

Industrial Marketing Strategy

Industrial Marketing Strategy
Author: Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College) ISBN: 9780471119890 Format: Paperback	$125.95
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Profitable Product Management: Powerful Techniques for Improving Products and Performance and Maximizing Profits

Profitable Product Management: Powerful Techniques for...
Author: Richard Collier ISBN: 9780750618885 Format: Paperback	$97.55
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New Product Success Stories: Lessons from Leading Innovators

New Product Success Stories: Lessons from Leading Innovators...
Author: Robert J. Thomas ISBN: 9780471013204 Format: Hardback	$82.95
What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How... Read More >>

Applying Total Quality to Sales

Applying Total Quality to Sales
Author: Cas Welch , Pete Geissler ISBN: 9780873892834 Format: Paperback	$7.92
Written for every salesperson, manager, or executive who is concerned and motivated to improve the effectiveness... Read More >>

Strategic Planning for Not-for-Profit Organizations

Strategic Planning for Not-for-Profit Organizations...
Author: Robert E Stevens (Southeastern Oklahoma State University, USA) , David L Loudon ISBN: 9781138235007 Format: Hardback	$336.00
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Solution Selling: Creating Buyers in Difficult Selling Markets

Solution Selling: Creating Buyers in Difficult Selling...
Author: Michael Bosworth ISBN: 9780786303151 Format: Hardback	$86.99
Solution Selling is the most comprehensive sales and sales management process available today. Read More >>

Marketing and General Practice

Marketing and General Practice
Author: Colin Gilligan , Robin Lowe ISBN: 9781857750270 Format: Paperback	$75.99
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Perspectives on Marketing Management in Ireland

Perspectives on Marketing Management in Ireland
Author: Mary Lambkin (University College Dublin) , Tony Meenaghan (University College Dublin) ISBN: 9781872853581 Format: Paperback	$162.99
Presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. In this... Read More >>

How to Market Computers and Information Technology

How to Market Computers and Information Technology
Author: Hamish E. Macarthur , Merlin Stone ISBN: 9780333608142 Format: Paperback	$158.37
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning... Read More >>

Marketing Exchange Relationships, Transactions, and Their Media

Marketing Exchange Relationships, Transactions, and...
Author: Frank Houston ISBN: 9780899308098 Format: Hardback	$140.00
This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange... Read More >>

Merchandising Mathematics

Merchandising Mathematics
Author: Jikyeong Kang-Park , Antigone Kotsiopulos ISBN: 9781563670374 Format: Paperback	$153.12
Beginning with markups and markdowns and ending with profit-and-loss statements, this text covers concepts of increasing... Read More >>

The Museum Marketing Handbook

The Museum Marketing Handbook
Author: Museums & Galleries Commission ISBN: 9780112905172 Format: Paperback	$87.12
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Marketing for Keeps: Building Your Business by Retaining Your Customers

Marketing for Keeps: Building Your Business by Retaining...
Author: Carla B. Furlong ISBN: 9780471540175 Format: Hardback	$65.87
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management... Read More >>

Networking With The Affluent

Networking With The Affluent
Author: Thomas Stanley ISBN: 9781556238918 Format: Hardback	$102.83
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with... Read More >>

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