Sales & marketing management books

5440 books were found.

The Marketing Blueprint: Business Blueprints

The Marketing Blueprint: Business Blueprints
Author: Christine Ennew (University of Nottingham) ISBN: 9780631187158 Format: Paperback	$55.95
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Creative Selling

Creative Selling
Author: H.Webster Johnson , Anthony J. Faria ISBN: 9780538818346 Format: Hardback	$129.23
Creative Selling provides the basic selling strategies students need for sales careers in retailing or service industries.... Read More >>

Marketing Channel Development and Management

Marketing Channel Development and Management
Author: Russell W. McCalley , Ray A. Goldberg ISBN: 9780899307800 Format: Hardback	$140.00
Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold,... Read More >>

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

Guerrilla Selling: Unconventional Weapons and Tactics...
Author: Bill Gallagher , Orvel Ray Wilson ISBN: 9780618153251 Format: Electronic book text	$34.32
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Greener Marketing: A Global Perspective on Greening Marketing Practice

Greener Marketing: A Global Perspective on Greening...
Author: Martin Charter , Michael Jay Polonsky ISBN: 9781874719144 Format: Hardback	$131.00
This book examines on a global scale the progress of environmental marketing in the 1990's and begins to consider... Read More >>

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Orchestrating Success: Improve Control of the Business...
Author: Richard C. Ling , Walter E. Goddard ISBN: 9780471132271 Format: Hardback	$112.95
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Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

Bankers in the Selling Role: A Consultative Guide to...
Author: Linda Richardson ISBN: 9780471572657 Format: Paperback	$74.95
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Build Your Own Network Sales Business

Build Your Own Network Sales Business
Author: Gregory F. Kishel , Patricia Gunter Kishel ISBN: 9780471536925 Format: Hardback	$82.95
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Price and Discount Schedule Analysis: A Guide for Purchasing, Marketing, Materials, and Financial Managers

Price and Discount Schedule Analysis: A Guide for Purchasing,...
Author: Paul J. Kuzdrall , Robert R. Britney ISBN: 9780899303666 Format: Hardback	$140.00
Conversely, corporate vendors can forestall revenue losses and undesirable side effects of discount schedules by... Read More >>

Making Capital from Culture: The Corporate Form of Capitalist Cultural Production

Making Capital from Culture: The Corporate Form of Capitalist...
Author: Bill Ryan ISBN: 9783110125481 Format: Hardback	$406.56
No detailed description available for ""Making Capital from Culture"". Read More >>

Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers

Decision Criteria for New Product Acceptance and Success:...
Author: Edward W. Mclaughlin , Vithala Rao ISBN: 9780899305257 Format: Hardback	$140.00
Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little... Read More >>

Effective Sales Management: How to Build a Winning Sales Team

Effective Sales Management: How to Build a Winning Sales...
Author: Tom Johnson , Michael G. Crisp ISBN: 9781560520313 Format: Paperback	$31.02
Contains what you wanted to know about recruiting, hiring, training, and evaluating top salespeople. Read More >>

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

Effective Marketing Management: Using Merchandising...
Author: Andrea Weeks , Dorothy A. Metcalfe ISBN: 9780870057434 Format: Paperback	$49.99
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Strategic International Marketing

Strategic International Marketing
Author: Hans G. Meissner ISBN: 9783540522546 Format: Hardback	$189.95
International marketing strategies are an essential part of the growing process of internationalization of markets... Read More >>

Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

Be Your Own Sales Manager: Strategies And Tactics For...
Author: Tony Alessandra , Jim Cathcart ISBN: 9780671761752 Format: Paperback	$29.99
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Market-Oriented Pricing: Strategies for Management

Market-Oriented Pricing: Strategies for Management
Author: Michael Morris , Frederck Morris ISBN: 9780899304021 Format: Hardback	$140.00
Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical... Read More >>

Service Management and Marketing: Managing the Moment of Truth in Service Competition

Service Management and Marketing: Managing the Moment...
Author: Christian Gronroos ISBN: 9780669200355 Format: Hardback	$69.95
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Unlimited Selling Power: How to Master Hypnotic Skills

Unlimited Selling Power: How to Master Hypnotic Skills...
Author: Donald Moine , Kenneth Lloyd ISBN: 9780136891260 Format: Paperback	$44.75
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script... Read More >>

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

Guerrilla Marketing Attack: New Strategies, Tactics,...
Author: Jay Conrad Levinson ISBN: 9780618153190 Format: Electronic book text	$34.32
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Export Strategy

Export Strategy
Author: Subhash C. Jain ISBN: 9780899302768 Format: Hardback	$140.00
This new book fills a gap in the collection of published materials in export marketing. On the basis of the data,... Read More >>

The Marketer's Guide to Selling Products Abroad

The Marketer's Guide to Selling Products Abroad
Author: Robert Weber ISBN: 9780899303253 Format: Hardback	$140.00
Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this... Read More >>

Major Account Sales Strategy

Major Account Sales Strategy
Author: Neil Rackham ISBN: 9786613357663 Format: Electronic book text	$79.04
Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your... Read More >>

Major Account Sales Strategy

Major Account Sales Strategy
Author: Neil Rackham ISBN: 9781283357661 Format: Electronic book text	$65.87
Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your... Read More >>

Export Marketing Handbook

Export Marketing Handbook
Author: Walter Nagel , Gaston Ndyajunwoha ISBN: 9780275929497 Format: Hardback	$110.00
This is a `how-to' sourcebook to establishing and managing an export marketing business. Also discussed are details... Read More >>

Qualitative Market Research: A Practitioner's and Buyer's Guide

Qualitative Market Research: A Practitioner's and Buyer's...
Author: Wendy Gordon , Roy Langmaid ISBN: 9780566051159 Format: Hardback	$284.00
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