Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Author:   Andrea Weeks ,  Dorothy A. Metcalfe ,  Madelyn Perenchio ,  Veronica Miller Mordaunt
Publisher:   Bloomsbury Publishing PLC
Edition:   Student ed.
ISBN:  

9780870057434


Pages:   304
Publication Date:   01 January 1991
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success


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Full Product Details

Author:   Andrea Weeks ,  Dorothy A. Metcalfe ,  Madelyn Perenchio ,  Veronica Miller Mordaunt
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   Student ed.
Dimensions:   Width: 21.60cm , Height: 1.70cm , Length: 27.90cm
Weight:   0.680kg
ISBN:  

9780870057434


ISBN 10:   087005743
Pages:   304
Publication Date:   01 January 1991
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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