Sales & marketing management books

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Das vorliegende Lexikon, das zugleich ein Wörterbuch ist, bietet den Lesern ein gründliche, gut verständliche, präzise...  Read More >>

A solid, result-getting strategy for motivating and leading the sales force, intended for sales executives and their...  Read More >>

Kundenorientierung und Dienstleistungsqualität sind Themen der aktuellen Diskussion. Das Werk bietet dazu erprobte...  Read More >>

PBMs: Reshaping the Pharmaceutical Distribution Network provides HMOs and other third-party payers with information...  Read More >>

This text brings together the key quantitative concepts and techniques which are central for the contemporary management...  Read More >>

Key account management is a natural development of customer focus and relationship marketing in business-to-business...  Read More >>

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie...  Read More >>

A clear, comprehensive examination of the world's newly emerging markets and the opportunities they hold for U.S....  Read More >>

Focusing on the ""three Cs"" - customers, competition and changing market trends - this revised and updated edition...  Read More >>

A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case...  Read More >>

Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work...  Read More >>

How well have U.S. export intermediaries been doing, and how have their clients benefited are the crucial questions...  Read More >>

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Dieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher...  Read More >>

Looking at the operations of an organization, Managing Activities examines the different types of organizations...  Read More >>

Provides guidance to the practicalities of organization and management, including selection, training, motivation,...  Read More >>

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Presents an integrated approach to sales management. This practical guide combines the author's years of management...  Read More >>

Aus der Wirtschaftspraxis wurde signalisiert, es fehle an einem Buch, das letztlich auch die große Zahl der ""normalen""...  Read More >>

The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company,...  Read More >>

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