Sales & marketing management books

5440 books were found.

Total Productivity Management (TPmgt): A Systemic and Quantitative Approach to Compete in Quality, Price and Time

Total Productivity Management (TPmgt): A Systemic and...
Author: David J. Sumanth ISBN: 9781574440577 Format: Hardback	$305.00
Read More >>

From Mind to Market

From Mind to Market
Author: Roger D. Blackwell ISBN: 9780887308338 Format: Hardback	$71.15
This work shows how the biggest and best companies, such as IBM and AT&T, got where they are today by following... Read More >>

Developing Children's Behaviour in the Classroom: A Practical Guide For Teachers And Students

Developing Children's Behaviour in the Classroom: A...
Author: Sonia Burnard ISBN: 9780750707220 Format: Paperback	$105.00
Read More >>

Developing Children's Behaviour in the Classroom: A Practical Guide For Teachers And Students

Developing Children's Behaviour in the Classroom: A...
Author: Sonia Burnard ISBN: 9780750708203 Format: Hardback	$399.00
Read More >>

Strategic Marketing Management: Planning, Implementation and Control

Strategic Marketing Management: Planning, Implementation...
Author: R.M.S. Wilson , Colin Gilligan ISBN: 9780750622448 Format: Paperback	$145.07
This work on strategic marketing management is recommended reading for the CIM Diploma. Readers are taken progressively... Read More >>

Marketing in the Not-for-profit Sectors

Marketing in the Not-for-profit Sectors
Author: Margaret Kinnell-Evans , Jennifer MacDougall ISBN: 9780750622349 Format: Paperback	$102.83
Government changes in legislation have forced the not-for-profit sectors to change their customer-focused philosophy... Read More >>

Sales Secrets from Your Customers

Sales Secrets from Your Customers
Author: Barry J. Farber ISBN: 9781564141699 Format: Paperback	$29.01
Describes the characteristics customers find most positive and most objectionable, and tells how to get useful customer... Read More >>

Market-led Strategic Change: Transforming the Process of Going to Market

Market-led Strategic Change: Transforming the Process...
Author: Nigel Piercy ISBN: 9780750632850 Format: Paperback	$113.39
Read More >>

Meeting Customer Needs

Meeting Customer Needs
Author: Ian Smith ISBN: 9780750633918 Format: Paperback	$97.55
This is an examination of the key issues in marketing and customer service. These include marketing planning, forecasting... Read More >>

You Will be Satisfied

You Will be Satisfied
Author: Bob Tasca , Caldwell Peter ISBN: 9780887308598 Format: Paperback	$47.49
This text reveals how anyone can drive customer loyalty to dizzying heights. Read More >>

Marketing kommunaler Verwaltungen

Marketing kommunaler Verwaltungen
Author: Rainer Palupski ISBN: 9783486242997 Format: Hardback	$335.25
Die Leser lernen vor einem ökonomischen Hintergrund allgemein und für den Bereich der kommunalen Verwaltung im Besonderen... Read More >>

Computergestütztes Marketing

Computergestütztes Marketing
Author: Thomas Jaspersen ISBN: 9783486242607 Format: Hardback	$440.85
Titel und Untertitel dieses Lehr- und Handbuches charakterisieren das Werk in luzider Weise. Für Führungskräfte... Read More >>

Markstrat3: The Strategic Marketing Simulation with Student Software

Markstrat3: The Strategic Marketing Simulation with...
Author: Jean-Claude Larreche , Hubert Gatignon ISBN: 9780538880893 Format: Paperback	$419.63
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of... Read More >>

Globalization and Marketization of Government Services: Comparing Contemporary Public Sector Developments

Globalization and Marketization of Government Services:...
Author: A. Massey ISBN: 9780333654095 Format: Hardback	$290.37
Read More >>

Marketing Management for the Hospitality Industry: A Strategic Approach

Marketing Management for the Hospitality Industry: A...
Author: Allen Z. Reich (Virginia Polytechnic Institute and State University) ISBN: 9780471310129 Format: Hardback	$219.95
Read More >>

High-Impact Sales Force Automation: A Strategic Perspective

High-Impact Sales Force Automation: A Strategic Perspective...
Author: Glen Petersen (GSP & Associates, LLC, Placitas, New Mexico, USA) ISBN: 9781574440935 Format: Hardback	$242.00
An explanation of the idea of sales force automation, (the employment of simple-using technology to maximize sale... Read More >>

Understanding Customers

Understanding Customers
Author: Chris Rice ISBN: 9780750623223 Format: Paperback	$120.00
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social... Read More >>

Agro-food Marketing

Agro-food Marketing
Author: Daniel Padberg (Department of Agricultural Economics, Texas A&M University, USA) , Christopher Ritson (Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK) ISBN: 9780851991443 Format: Paperback	$160.40
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing.... Read More >>

Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Wooing and Winning Business: The Foolproof Formula for...
Author: Spring Asher , Wicke Chambers ISBN: 9780471141921 Format: Hardback	$79.75
A quick and easy formula for selling your product, your service, yourself, that gets results. guaranteed Whatever... Read More >>

Re-inventing the Sales Team: Building an Effective Sales Organization for Top Line Growth

Re-inventing the Sales Team: Building an Effective Sales...
Author: William O'Connell ISBN: 9780070482166 Format: Hardback	$92.27
Read More >>

Cases Mktg Mgmt

Cases Mktg Mgmt
Author: Bernhardt ISBN: 9780256204643 Format: Hardback	$388.74
Read More >>

Marketing Channel Management: People, Products, Programs, and Markets

Marketing Channel Management: People, Products, Programs,...
Author: Russell W. McCalley ISBN: 9780275954390 Format: Hardback	$117.00
This text is designed to give the reader an understanding of market structures, product and market management, advertising,... Read More >>

Business and the Environment: A Reader

Business and the Environment: A Reader
Author: Richard Welford , Richard Starkey (University of Manchester, UK) ISBN: 9781560326106 Format: Paperback	$110.75
This Reader brings together, in one volume, the most important and innovative articles written on the interaction... Read More >>

Marketing Planning for Services

Marketing Planning for Services
Author: Adrian Payne , Malcolm McDonald ISBN: 9780750630221 Format: Paperback	$135.00
Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This... Read More >>

Segmentation and Positioning for Strategic Marketing Decisions

Segmentation and Positioning for Strategic Marketing...
Author: James H. Myers ISBN: 9780877572596 Format: Hardback	$129.23
Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be... Read More >>

Page 214 of 218 ... 209 210 211 212 213 214 215 216 217 218

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now