Overview

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. The authors are leading authorities from USA and Europe and the book has been developed from a series of courses run for several years by the International Centre for Advanced Mediterranean Studies in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book should have worldwide appeal. It is aimed at senior undergraduates as well as postgraduates and professionals in agricultural and food economics and marketing.

Full Product Details

Author:   Daniel Padberg (Department of Agricultural Economics, Texas A&M University, USA) ,  Christopher Ritson (Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK) ,  Luis Albisu (Centro Investigación Agroalimentaria de Aragón (CITA), Spain) ,  Christopher Ritson (Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 17.20cm , Height: 3.00cm , Length: 24.40cm
Weight:   0.930kg
ISBN:  

9780851991443

ISBN 10:   0851991440
Pages:   512
Publication Date:   01 February 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1: Introduction 2: The global context of agro-food marketing, D I Padberg, Department of Agricultural Economics, Texas A&M University, USA 3: Food marketing and agricultural marketing: the scope of the subject of agro-food marketing, C Ritson, Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK 4: Agricultural commodity analysis 5: Supply and demand of agricultural products, T Young and M Burton, School of Economic Studies, The University of Manchester, Manchester, UK 6: Agricultural price analysis, H Carman, Department of Agricultural Economics, University of California, Davis, California, USA 7: International trade in agricultural products, H Ahrens, Landwirtschaftliche Fakultat, Martin-Luther-Universitat, Halle- Wittenberg, Halle (Saale), Germany 8: Commodity market modelling, Ph. Garcia and R M Leuthold, Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, USA 9: Agricultural market organization and performance 10: Market structure and institutions, P L Farris, Department of Agricultural Economics, Purdue University, Indiana, USA 11: Marketing margins in food products, J Briz and I de Felipe, Unidad de Comercializacion y Divulgacion Agraria, Departamento de Economia y Ciencias Sociales Agrarias, ETS Ingenieros Agronomos, Universidad Politecnica de Madrid, Spain 12: Marketing information and support systems, G Schiefer, Department of Agricultural Economics, University of Bonn, Germany 13: Researching the food consumer 14: Consumer behaviour, R von Alvensleben, Lehrstuhl fur Agrarmarketing, Institut fur Agraroekonomie, Universitat Kiel, Germany 15: Marketing research, L Gofton, Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK 16: Multivariate analysis in marketing research, M Ness, Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne, UK 17: Food product marketing decisions 18: Product policy, M Altmann, Leudelange, Luxembourg 19: Pricing policy, G G Panigyrakis, Department of Business Administration, The Athens University of Economics and Business, Athens, Greece 20: Advertising and promotions, R W Ward, Food and Resource Economics Department, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, Florida, USA 21: Distribution, M T G Meulenberg, Department of Marketing and Marketing Research, Wageningen Agricultural University, Wageningen, The Netherlands 22: Marketing strategy and control 23: Control of marketing programme, O Maurer, Department of Agricultural Economics, University of Kiel, Germany 24: International marketing in the midst of competition and partnership, L M Albisu, Unidad de Economia y Sociologia Agrarias, Servicio de Investigacion Agraria (SIA-DGA), Zaragoza, Spain 25: Strategic marketing cases, D I Padberg, Department of Agricultural Economics, Texas A&M University, Texas, USA

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Daniel I. Padberg Christopher Ritson Luis Miguel Albisu

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