Sales & marketing management books

5440 books were found.

Marketing-Management

Marketing-Management
Author: Richard P Bagozzi , José Antonio Rosa ISBN: 9783486250046 Format: Hardback	$1108.80
Bagozzi u.a. zielen darauf ab, die Lücke zu schließen zwischen der Wissenschaft vom Marketing - Marketing-Forschung,... Read More >>

Mega-Selling Secrets of a Master Salesman

Mega-Selling Secrets of a Master Salesman
Author: David Cowper , Andrew Haynes ISBN: 9780471645290 Format: Hardback	$71.15
"""No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book... Read More >>

Experiential Marketing: To Get Customers to Relate to...
Author: Bernd H. Schmitt ISBN: 9780684854236 Format: Hardback	$73.92
From the leading authority on sensory experience comes the manifesto for the new age of experiential marketing,... Read More >>

Portfolio Management Using the Directional Policy Matrix

Portfolio Management Using the Directional Policy Matrix...
Author: Marketing Process Company ISBN: 9780750648912 Format: Electronic book text	$49.95
An interactive software-based tutorial in the Marketing Planning Series to help you discover where to focus resources... Read More >>

Portfolio Management Using the Boston Matrix

Portfolio Management Using the Boston Matrix
Author: Marketing Process Company ISBN: 9780750648929 Format: Electronic book text	$57.95
An interactive software-based tutorial in the Marketing Planning Series that shows you how to analyze your markets.... Read More >>

Marketing on a Tight Budget

Marketing on a Tight Budget
Author: Patrick Forsyth ISBN: 9780749432638 Format: Paperback	$66.00
Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited... Read More >>

Marketing Management : Cases for Creative Problem Solving: Cases for creative problem solving

Marketing Management : Cases for Creative Problem Solving:...
Author: Laurence Weinstein , Madan Annavarjula ISBN: 9780324027372 Format: Paperback	$216.35
A collection of over 25 case studies designed to expose students to a variety of current business scenarios related... Read More >>

Selling and Sales Management

Selling and Sales Management
Author: David Jobber , Geoffrey Lancaster ISBN: 9780273642107 Format: Paperback	$183.48
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Das 1 × 1 des Telefonmarketing: Tele- und Internetservices professionell einsetzen

Das 1 × 1 des Telefonmarketing: Tele- und Internetservices...
Author: Günter Greff ISBN: 9783409295673 Format: Paperback	$118.77
"Günter Greff liefert Hinweise für die Auswahl der richtigen Telefonanlage, Tipps für die Standortwahl des Call... Read More >>

Key Account Selection Matrix

Key Account Selection Matrix
Author: Marketing Process Company ISBN: 9780750648943 Format: Electronic book text	$330.00
Presents a software-based customer portfolio analysis framework for DIY application. This work addresses strategic... Read More >>

Basic Marketing Management

Basic Marketing Management
Author: Douglas J. Dalrymple (Indiana University) , Leonard J. Parsons (Georgia Institute of Technology) ISBN: 9780471353928 Format: Paperback	$219.95
Focuses on all aspects of planning, coordinating and executing marketing strategy. This edition has been updated... Read More >>

Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia
Author: George Fields , Hotaka Katahira ISBN: 9780787946630 Format: Hardback	$74.95
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Marktforschung und Datenanalyse mit EXCEL

Marktforschung und Datenanalyse mit EXCEL
Author: Gerhard Reiter , Wolf-Gert Matthaeus ISBN: 9783486253948 Format: Hardback	$335.25
An einem durchgehenden praktischen Fall - eine Marktforschungsuntersuchung mittels einer Fragebogenaktion - werden... Read More >>

Direct Marketing: Strategy, Planning, Execution

Direct Marketing: Strategy, Planning, Execution
Author: Edward Nash ISBN: 9780071352871 Format: Hardback	$171.47
This guide to the art and science of direct marketing now includes information on Internet Marketing, increased... Read More >>

The Tourism Development Handbook: A Practical Approach to Planning and Marketing

The Tourism Development Handbook: A Practical Approach...
Author: Kerry Godfrey , Jackie R. Clarke ISBN: 9780304704514 Format: Paperback	$65.87
This practical book describes steps and activities which will be relevant to places either just beginning to develop... Read More >>

Sales Team Leadership

Sales Team Leadership
Author: Graham Little ISBN: 9781852523374 Format: Paperback	$33.61
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Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

Adapting Marketing to Libraries in a Changing and World-wide...
Author: Réjean Savard , R Jean Savard ISBN: 9783598218118 Format: Hardback	$188.67
No detailed description available for ""Adapting Marketing to Libraries in a Changing and World-wide Environment... Read More >>

UP CLOSE AND PERSONAL

UP CLOSE AND PERSONAL
Author: Paul R. Gamble , Merlin Stone ISBN: 9780749430870 Format: Book	$68.95
Establishing long-term relationships with customers is increasingly seen as being critical to success - this book... Read More >>

Werbewirkung und Markterfolg

Werbewirkung und Markterfolg
Author: Uwe Ellinghaus ISBN: 9783486249934 Format: Hardback	$335.25
Die Frage, ob und wie Werbung wirkt, erhält ihre Wucht allein schon durch jährliche Werbeaufwendungen von mehr als... Read More >>

Cause Related Marketing

Cause Related Marketing
Author: Sue Adkins ISBN: 9780080490625 Format: Electronic book text	$137.15
An area in marketing which benefits both business and society. Read More >>

Mastering Guerrilla Marketing: 100 Profit-Producing Insights You Can Take to the Bank

Mastering Guerrilla Marketing: 100 Profit-Producing...
Author: Jay Conrad Levinson ISBN: 9780618133680 Format: Electronic book text	$36.96
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

What Customers Like About You: Adding Emotional Value...
Author: David Freemantle ISBN: 9780585440477 Format: Electronic book text	$47.39
Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they... Read More >>

Key Account Management

Key Account Management
Author: Peter Cheverton , Malcolm McDonald ISBN: 9780749430986 Format: Book	$63.95
Key Account Management (KAM) is central to any company's sales and marketing strategy. This practical book puts... Read More >>

Strategic Marketing: Planning and Control

Strategic Marketing: Planning and Control
Author: John Ensor , Graeme Drummond ISBN: 9780750644822 Format: Paperback	$92.27
This book provides readers with a guide to the tools, techniques and knowledge necessary to facilitate strategic... Read More >>

Cause Related Marketing

Cause Related Marketing
Author: Sue Adkins ISBN: 9780750644815 Format: Paperback	$120.00
An area in marketing which benefits both business and society. Read More >>

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