Sales & marketing management books

5440 books were found.

Grundzüge Der Marktforschung

Grundzüge Der Marktforschung
Author: Manfred Hüttner ISBN: 9783486259179 Format: Hardback	$184.80
Keine ausführliche Beschreibung für ""Grundzüge der Marktforschung"" verfügbar. Read More >>

Committed Enterprise: How to Make Values and Visions Work

Committed Enterprise: How to Make Values and Visions...
Author: Hugh Davidson ISBN: 9780750655408 Format: Paperback	$86.99
Based on interviews with leaders of 125 great organizations, this practical text brings a new dimension to managing... Read More >>

Retail Branding und Integriertes Handelsmarketing: Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse

Retail Branding und Integriertes Handelsmarketing: Eine...
Author: Dirk Morschett ISBN: 9783824475766 Format: Paperback	$111.24
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Project Marketing: Beyond Competitive Bidding

Project Marketing: Beyond Competitive Bidding
Author: Bernard Cova (ESCP/EAP-Paris, France) , Pervez Ghauri (Manchester School of Management, UMIST, Manchester, UK) ISBN: 9780471486640 Format: Paperback	$111.95
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Marketing

Marketing
Author: Kerstin Stender-Monhemius ISBN: 9783486259254 Format: Hardback	$182.13
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Direct Marketing in Practice

Direct Marketing in Practice
Author: Matthew Housden , Brian Thomas ISBN: 9780750624282 Format: Paperback	$105.00
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled... Read More >>

Marketing Hospitality

Marketing Hospitality
Author: Cathy H. C. Hsu , Tom Powers ISBN: 9780471348856 Format: Hardback	$219.95
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Small Business Marketing Management

Small Business Marketing Management
Author: Ian Chaston , Terry Mangles ISBN: 9780333980750 Format: Paperback	$166.32
This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses... Read More >>

Direct Marketing in Practice

Direct Marketing in Practice
Author: Brian Thomas ISBN: 9780080504605 Format: Electronic book text	$137.15
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled... Read More >>

Implementing Successful Credit Control

Implementing Successful Credit Control
Author: Alan Dixie ISBN: 9781852526467 Format: Paperback	$38.79
Managers in every business know the importance of collecting debts. This title offers a guide that shows how to... Read More >>

Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque: Satellite Meeting / Colloque Satellite Québec, August 14-16 Août 2001

Education and Research for Marketing and Quality Management...
Author: Réjean Savard , R Jean Savard ISBN: 9783598218293 Format: Hardback	$213.84
No detailed description available for ""Education and Research for Marketing and Quality Management in Libraries... Read More >>

Strategic Marketing Management: A Means-End Approach

Strategic Marketing Management: A Means-End Approach...
Author: Mark E Parry ISBN: 9780071589635 Format: Paperback	$86.99
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking,... Read More >>

Short Cycle Selling: Beating Your Competitors in the Sales Race

Short Cycle Selling: Beating Your Competitors in the...
Author: Jim Kasper ISBN: 9781280292545 Format: Electronic book text	$65.87
The first book on short cycle selling--the fast-track route to a higher closing ratioSales professionals today waste... Read More >>

Legal Marketing

Legal Marketing
Author: Martin Davies ISBN: 9781854313768 Format: Paperback	$57.50
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Winning in Asia, European Style: Market and Nonmarket Strategies for Success

Winning in Asia, European Style: Market and Nonmarket...
Author: V. Aggarwal ISBN: 9780312239138 Format: Hardback	$152.33
This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their... Read More >>

Big Brands Big Trouble: Lessons Learned the Hard Way

Big Brands Big Trouble: Lessons Learned the Hard Way...
Author: Jack Trout ISBN: 9780471414322 Format: Hardback	$118.80
Jack Trout, the ""king of positioning,"" identifies the hard-learned lessons within household name brand blunders--ranging... Read More >>

The Attack of the Mustard Seed: Ten Sales Management Essentials

The Attack of the Mustard Seed: Ten Sales Management...
Author: John Cebrowski ISBN: 9781591130277 Format: Paperback	$60.59
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Internet Prophets: Enlightened E-Business Strategies for Every Budget

Internet Prophets: Enlightened E-Business Strategies...
Author: Mary Diffley ISBN: 9780910965552 Format: Paperback	$79.07
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Infinite Asset: Managing Brands to Build New Value

Infinite Asset: Managing Brands to Build New Value
Author: Kevin Lane Keller , Chris Lederer ISBN: 9781578512492 Format: Hardback	$47.99
Introduces a 3-D mapping tool - the brand portfolio molecule -... Read More >>

Marketing: The One Semester Introduction

Marketing: The One Semester Introduction
Author: Geoff Lancaster ISBN: 9780080496443 Format: Electronic book text	$118.67
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction'... Read More >>

Strategic Advertising Management

Strategic Advertising Management
Author: Larry Percy , John Rossiter ISBN: 9780198782322 Format: Paperback	$85.00
A textbook covering all areas of integrated marketing communications, combining empirical research with a wider... Read More >>

12 Cliches of Selling

12 Cliches of Selling
Author: Barry Farber ISBN: 9780761116974 Format: Paperback	$34.19
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Food, People and Society: A European Perspective of Consumers' Food Choices

Food, People and Society: A European Perspective of...
Author: Lynn J. Frewer , Einar Risvik ISBN: 9783540415213 Format: Hardback	$657.36
The book delivers an insight into food choice, decision making and food consumption of the European Consumer by... Read More >>

Successful Marketing Communications: A Practical Guide to Planning and Implementation

Successful Marketing Communications: A Practical Guide...
Author: Cathy Ace ISBN: 9780080498331 Format: Electronic book text	$118.67
Takes a practical approach to the subject of marketing communications. This book covers marketing communications... Read More >>

Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment

Compensating New Sales Roles: How to Design Rewards...
Author: Jerome Colletti , Mary Fiss ISBN: 9780814471067 Format: Hardback	$211.07
An updated edition of a unique and successful book for sales managers and for compensation specialists. With a new... Read More >>

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