Sales & marketing management books

This is a sourcebook and checklist against which product managers in the financial services industry can build and...  Read More >>

In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business...  Read More >>

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers...  Read More >>

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

Provides a comprehensive overview of how the principles of marketing may be applied to nonprofit organizations....  Read More >>

In this constantly evolving world, the nature of selling is also changing. Therefore, better skills are required...  Read More >>

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Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on...  Read More >>

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Presents some of the latest research and thinking on contemporary topics in the world of sport marketing. Includes...  Read More >>

Describes the characteristics of a top salesperson, tells how to acquire and maintain listings, and offers practical...  Read More >>

Julian Steiff untersucht, wie das institutionelle Arrangement von Franchisesystemen konzipiert und gefuhrt werden...  Read More >>

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This volume concerns direct marketing copywriting such as sales letters.  Read More >>

Dieser Leitfaden gibt praxiserprobte Anregungen und Hinweise fur jede Phase der Verkaufstagung, Vertreterkonferenz...  Read More >>

Provides a comprehensive insight into the world of wireless technology marketing. This book is based upon the rationale...  Read More >>

Thom Braun takes us into the minds of the worlds greatest Western thinkers... ...to reveal what they might say about...  Read More >>

Jens Boyd zeigt, dass eine schnelle Reaktion im Wettbewerbskampf nicht immer die beste ist und dass stark an institutionellen...  Read More >>

Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce,...  Read More >>

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book...  Read More >>

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Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve,...  Read More >>

Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides...  Read More >>