Sales & marketing management books

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Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the...  Read More >>

Jens Strüker bewertet betriebliche Anwendungen drahtloser Kommunikationsformen im Einzelhandel und zeigt das beträchtliche...  Read More >>

Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the...  Read More >>

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A painting-by-numbers guide on how to build a super-profitable business.  Read More >>

The first book to provide a rigorous framework for analysing a brand's potential both locally and globally.  Read More >>

"""Schlagfertig im Verkauf"" zeigt Schritt fur Schritt, wie man schwierige Verkaufssituationen rhetorisch und mental...  Read More >>

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market...  Read More >>

Auch im Vertrieb gilt: Fachwissen allein ist nicht genug. Gezieltes Selbstmarketing heisst deshalb das Geheimnis...  Read More >>

Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains...  Read More >>

Structured to link directly to the CIM syllabus, this coursebook includes a range of learning objectives, cases,...  Read More >>

Written specifically for the Marketing Planning module, this book guides you through the 2005-2006 syllabus. It...  Read More >>

Establishing a reputation for customer trust, transparency, and advice will be a differentiator. Congratulations...  Read More >>

The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'....  Read More >>

Covering the concepts of marketing, this book is intended for students and lecturers. Each chapter contains a series...  Read More >>

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Provides comprehensive coverage of the issues which define marketing in the world in modern times. Drawing on various...  Read More >>

The “extended enterprise” is a new emerging paradigm in the manufacturing arena. This dynamic is involving both...  Read More >>

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Just Enough Requirements Management describes requirements management in the field of software.  Read More >>

Seine Befragung von 105 deutschen Herstellern von Werkzeugmaschinen zeigt, dass diese Unternehmen die Kundenintegration...  Read More >>

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The Five Best Practices of Highly Effective Sales Managers is a book for new as well as experienced Sales Managers....  Read More >>

Serves as an overview for critical issues in marketing management. This book's brief, paperback format makes it...  Read More >>