Sales & marketing management books

5440 books were found.

Benchmarking: Arbeitsbuch Aus Der Reihe Benchmarking Und Best Practice Der Supply Management Group

Benchmarking: Arbeitsbuch Aus Der Reihe Benchmarking...
Author: Christopher Jahns ISBN: 9783896733016 Format: Paperback	$306.24
Benchmarking als Methode des Performance-Vergleichs bringt durch den Prozess des fortlaufenden Messens und Vergleichens... Read More >>

Sales Management: A Global Perspective

Sales Management: A Global Perspective
Author: John B Ford , Earl Honeycutt ISBN: 9780415300445 Format: Paperback	$135.00
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Sales Management: A Global Perspective

Sales Management: A Global Perspective
Author: John B Ford , Earl Honeycutt ISBN: 9780415300438 Format: Hardback	$231.00
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Account Management: Sales 12.5

Account Management: Sales 12.5
Author: Ken Langdon (KPL Associates) ISBN: 9781841124582 Format: Paperback	$20.95
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Citizen Brands: Putting Society at the Heart of your Business

Citizen Brands: Putting Society at the Heart of your...
Author: Michael Willmott ISBN: 9780470853580 Format: Paperback	$68.95
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share... Read More >>

Multi-Channel-Retailing: Verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel

Multi-Channel-Retailing: Verhaltenswissenschaftliche...
Author: Hanna Schramm-Klein ISBN: 9783824477692 Format: Paperback	$237.57
Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten... Read More >>

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Customer Experience Management: A Revolutionary Approach...
Author: Bernd H. Schmitt ISBN: 9780471237747 Format: Hardback	$112.20
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The Bid Manager's Handbook

The Bid Manager's Handbook
Author: David Nickson ISBN: 9780566085123 Format: Hardback	$329.87
This handbook aims to help you to enhance the probability of success in winning bids at the desired margins and... Read More >>

Customer Trust Management: Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel

Customer Trust Management: Ein Beitrag zum Vertrauensmanagement...
Author: Peter Kenning ISBN: 9783824477661 Format: Paperback	$211.17
Peter Kenning untersucht beispielhaft fur den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten... Read More >>

The Marketing Power of Emotion

The Marketing Power of Emotion
Author: John O'Shaughnessy (Professor Emeritus of Business, Professor Emeritus of Business, Columbia University) , Nicholas Jackson O'Shaughnessy (Professor of Marketing, Professor of Marketing, Keele University) ISBN: 9780195150568 Format: Hardback	$103.95
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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

Restoring Tourism Destinations in Crisis: A Strategic...
Author: David Beirman (Director of the Israel Government Tourist Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association (Australia)) ISBN: 9780851997292 Format: Paperback	$145.20
The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises... Read More >>

Perry's Department Store: a Buying Simulation for Juniors, Men's Wear, Children's Wear, and Home

Perry's Department Store: a Buying Simulation for Juniors,...
Author: Karen M. Guthrie , Cynthia W. Pierce ISBN: 9781563672958 Format: Paperback	$224.40
Aims to bridge the gap between the principles of retail buying and merchandising mathematics and the actual application... Read More >>

What's in a Name?: Advertising and the Concept of Brands

What's in a Name?: Advertising and the Concept of Brands...
Author: David M Jones , Jan S. Slater ISBN: 9780765611123 Format: Paperback	$105.00
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of... Read More >>

What's in a Name?: Advertising and the Concept of Brands

What's in a Name?: Advertising and the Concept of Brands...
Author: David M Jones , Jan S. Slater ISBN: 9780765609731 Format: Hardback	$378.00
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of... Read More >>

Marketing Your Service

Marketing Your Service
Author: Jean Withers , Carol Vipperman ISBN: 9781551803951 Format: Paperback	$50.03
Service businesses today face stiff competition. This newly updated guide is written by service marketing experts... Read More >>

E-Commerce and Development Report 2003

E-Commerce and Development Report 2003
Author: ISBN: 9789211126020 Format: Hardback	$69.95
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Anytime, Anywhere: How The Best Bricks- And-clicks Businesses Deliver Seamless Service To Their Customers

Anytime, Anywhere: How The Best Bricks- And-clicks Businesses...
Author: Robert Spector ISBN: 9780738208039 Format: Paperback	$36.99
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

Using Lacuna Theory to Detect Cultural Differences in...
Author: Erika Grodzki ISBN: 9783631393628 Format: Paperback	$210.94
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E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

E-Commerce Usability: Tools and Techniques to Perfect...
Author: David Travis ISBN: 9780415258340 Format: Paperback	$166.00
This guide is designed for software developers, project managers, business analysts and user interface designers,... Read More >>

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing
Author: Dawn Iacobucci (University of Arizona, Tucson, AZ) , Bobby J. Calder (Kellogg School of Management, Northwestern University) ISBN: 9780471204763 Format: Hardback	$85.95
Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one... Read More >>

Ressourcenbasierte Erschließung neuer Maerkte: Dargestellt am Beispiel der Textilindustrie

Ressourcenbasierte Erschließung neuer Maerkte: Dargestellt...
Author: H Meffert , Marcus Dömer ISBN: 9783631502044 Format: Paperback	$166.76
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Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen — Konzepte und Praxisbeispiele aus 5 Branchen

Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser...
Author: Rita Rizk-Antonious ISBN: 9783409117258 Format: Paperback	$111.24
Qualitat ist gefragt. Doch was letztlich zahlt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche... Read More >>

Fool-proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

Fool-proof Marketing: 15 Winning Methods for Selling...
Author: Robert W. Bly ISBN: 9780471236092 Format: Paperback	$73.79
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Winning the Profit Game: Smarter Pricing, Smarter Branding

Winning the Profit Game: Smarter Pricing, Smarter Branding...
Author: Robert G Docters ISBN: 9781280231117 Format: Electronic book text	$79.07
Business must focus on the links between its top line (revenues) and its bottom line (profits). This work traces... Read More >>

Focus Groups: Supporting Effective Product Development

Focus Groups: Supporting Effective Product Development...
Author: Joe Langford , Deana McDonagh (University of Illinois, School of Art & Design, Champaign, I) ISBN: 9780415262088 Format: Paperback	$231.00
Whilst most texts in this area cater for marketing, political and social science research, this book sets out the... Read More >>

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