Overview

This revised edition bridges the gap between the principles of retail buying and merchandising mathematics and the actual application of these concepts. The book simulates the experience of a new buyer in a fictitious store and provides instructions for researching the markets and trends. Students can choose to be a buyer for juniors, mens wear, childrens wear or home fashion/giftware. They determine the customer profile, project sales, and plan beginning-of-the-month stock requirements and markdowns to complete a six-month buying plan. The simulation prepares students for a trip to the market, including setting up appointments, visiting a buying office and writing actual purchase orders. Perrys Department Store also includes a CD-ROM that students can use as a computer workbook to complete the simulation. New to This Edition:Chapter on product development plansChapter on careers provides insight into job opportunities in retail buyingList of Web site resourcesCompilation of retailing formulas from the textCD-ROM Features:Industry statistics and a manufacturers line list or catalogue for each industryForecasting information from The Doneger GroupExcel worksheets from the text with embedded formulasText Features:Instructors Guide includes a syllabus for a fifteen-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams

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9781563672958

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Karen M. Guthrie has taught numerous fashion classes at Virginia Commonwealth University, where she is fashion associate chair. She has also produced fashion shows to raise money for many organisations. Cynthia W. Pierce has 25 years of experience in merchandise planning, analysis, retail buying and sales. She is national account executive with New Creative Enterprises, a division of Decorative Concepts, Inc. She was an assistant professor of merchandising at Virginia Commonwealth University.

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