Sales & marketing management books

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and...  Read More >>

Describes the characteristics of a top salesperson, tells how to acquire and maintain listings, and offers practical...  Read More >>

Julian Steiff untersucht, wie das institutionelle Arrangement von Franchisesystemen konzipiert und gefuhrt werden...  Read More >>

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This volume concerns direct marketing copywriting such as sales letters.  Read More >>

Dieser Leitfaden gibt praxiserprobte Anregungen und Hinweise fur jede Phase der Verkaufstagung, Vertreterkonferenz...  Read More >>

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Thom Braun takes us into the minds of the worlds greatest Western thinkers... ...to reveal what they might say about...  Read More >>

Jens Boyd zeigt, dass eine schnelle Reaktion im Wettbewerbskampf nicht immer die beste ist und dass stark an institutionellen...  Read More >>

Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce,...  Read More >>

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book...  Read More >>

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored...  Read More >>

Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve,...  Read More >>

Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides...  Read More >>

Originally presented as the author's thesis (doctoral)--Universiteat Meunster (Westfalen), 2003.  Read More >>

The Business of Personal Training in Health Clubs is a complete up-to-date business and action plan that any manager...  Read More >>

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies...  Read More >>

Aimed at those interested in producing a fashion show, be it an informal event or a large, complex affair, this...  Read More >>

This work covers advice on growing businesses in any industry through domestic and international franchising. Readers...  Read More >>

Provides an overview of how furniture products are developed, marketed, and presented to targeted retailers and...  Read More >>

Offers insights and tips that warehouse and distribution professionals can use to make their order fulfillment or...  Read More >>

Durch das starke Verkaufsflächenwachstum sehen sich Einkaufszentren heute einem doppelten Wettbewerb ausgesetzt:...  Read More >>

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A real-world business book for the explosion of eBay entrepreneurs - over 62 million and growing.  Read More >>