Overview

This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, this book enables the reader to organise and stage a show that is profitable, well-attended and aesthetically pleasing.

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9781563672538

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Kristen K. Swanson teaches fashion merchandising at Northern Arizona University. Professional memberships include the American Collegiate Retailing Association, International Textiles and Apparel Association and the Travel Tourism Research Association. Judith Everett is an associate professor of fashion merchandising at Northern Arizona University where she has been a faculty member since 1979. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.

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