Sales & marketing management books

Filled with interactive exercises, participant handouts, and coaching scripts. This book provides the educational...  Read More >>

Reinventing the Brand is a discussion of the major issues and influences that are affecting the future of brand...  Read More >>

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business...  Read More >>

"Two of America's premier marketing strategy consultants show how to develop the kind of ""uncommon sense"" marketing...  Read More >>

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating...  Read More >>

 Read More >>

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions....  Read More >>

 Read More >>

Covers contemporary issues by exploring developments in marketing theory and practice. This work provides key strategic...  Read More >>

This text shows readers how to methodically start up and control word-of-mouth marketing.  Read More >>

This book will show anyone conducting business online, how to plan, implement, and manage a successful affiliate...  Read More >>

Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share...  Read More >>

 Read More >>

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated...  Read More >>

Properly set up and managed, telesales is a low-overhead, high-yield way to increase profits. This is a thorough,...  Read More >>

Proposes that strong management of a firm's technology improves both the marketing potential of existing products...  Read More >>

Dieses Lexikon gibt in annähernd 2000 Stichworten einen aktuellen Überblick über die Fachterminologie der Presse-...  Read More >>

 Read More >>

Diese Buch soll eine rigorose und gleichzeitig praktische Verständnishilfe sein, die dazu dient, den Kunden am Markt...  Read More >>

Ensure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small...  Read More >>

New consumers are the world's most potent economic force. This is the first book to profile them in full.  Read More >>

The combination of Hamish Pringle's marketing expertise along with the management expertise of William Gordon provides...  Read More >>

 Read More >>

Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first...  Read More >>

In order to succeed in the new business environment, workers must learn how to influence people over whom they have...  Read More >>