Sales & marketing management books

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Provides an introductory guide to Microsoft's entry into the Customer Relationship Management (CRM) software marketplace....  Read More >>

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Das Buch zum zentralen Marketing-Thema in diesen Tagen. Für BWL-Studenten, für Unternehmenspraktiker und alle denen...  Read More >>

Search engine placement has become a key task for those engaged in website marketing. This book explains why and...  Read More >>

Dieses Buch bietet Losungsmoglichkeiten fur die wichtigsten Probleme, die in (Gesprachs-)Situationen mit Kunden...  Read More >>

Marketing speak can baffle even the most experienced insiders. The Dictionary of Marketing is a comprehensive vocabulary...  Read More >>

The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution...  Read More >>

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled,...  Read More >>

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough...  Read More >>

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft...  Read More >>

A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies...  Read More >>

Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding...  Read More >>

Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect...  Read More >>

The valuation of intangibles as they are transferred from country to country but within multinational enterprise...  Read More >>

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain...  Read More >>

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  Marketing isn't special, it isn't different, it isn't impossible to measure. It’s an investment. Unless you...  Read More >>

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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved....  Read More >>

This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple...  Read More >>

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Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer...  Read More >>

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use...  Read More >>

This book explains that a customera s perception of the quality of service received in a given situation is almost...  Read More >>