The Rhetoric and Reality of Marketing: An International Managerial Approach
Author:   P. Kitchen
Publisher:   Palgrave Macmillan
ISBN:  

9780333987322


Pages:   202
Publication Date:   15 April 2003
Format:   Hardback
Availability:   Out of stock   Availability explained
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The Rhetoric and Reality of Marketing: An International Managerial Approach


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Full Product Details

Author:   P. Kitchen
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.410kg
ISBN:  

9780333987322


ISBN 10:   0333987322
Pages:   202
Publication Date:   15 April 2003
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective; P.Kitchen The Rhetoric and Reality of Marketing In France; P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom; M.Evans The Rhetoric and Reality of Marketing In Cyprus; I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand; L.Eagle The Rhetoric and Reality of Marketing In South Korea; D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia; R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria; V.Blagoev The Rhetoric and Reality of Marketing In India; A.Sadh & S.Tangirala Drawing the Strands Together; P.Kitchen

Reviews

'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research


Author Information

PHILIP J. KITCHEN holds the Chair of Strategic Marketing at Hull University. A graduate of the CNAA initially, he holds three further academic degrees in marketing related subjects. He is the Founding Editor of the Journal of Marketing Communications, and the Founder of the International Conference on Corporate and Marketing Communications. He has published some eighty papers in academic journals around the world. He is the author/editor of five books including: Raising the Corporate Umbrella: Corporate Communications in the 21st Century, (Palgrave Macmillan, 2001); and Communicating Globally: An Integrated Marketing Approach,( Palgrave Macmillan/NTC, 2000) - both with Don Schultz of Northwestern University.

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