Services Marketing and Management
Author:   Audrey Gilmore
Publisher:   SAGE Publications Inc
ISBN:  

9780761941576


Pages:   216
Publication Date:   15 May 2003
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Services Marketing and Management


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Overview

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.

Full Product Details

Author:   Audrey Gilmore
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 17.00cm , Height: 1.90cm , Length: 24.20cm
Weight:   0.550kg
ISBN:  

9780761941576


ISBN 10:   0761941576
Pages:   216
Publication Date:   15 May 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Professor of services marketing

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