Creative Arts Marketing
Author:   Elizabeth Hill (Arts Professional Magazine UK)
Publisher:   Society for Neuroscience
ISBN:  

9780080472393


Pages:   381
Publication Date:   21 July 2003
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Creative Arts Marketing


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Overview

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Full Product Details

Author:   Elizabeth Hill (Arts Professional Magazine UK)
Publisher:   Society for Neuroscience
Imprint:   Society for Neuroscience
ISBN:  

9780080472393


ISBN 10:   0080472397
Pages:   381
Publication Date:   21 July 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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