Sales & marketing management books

5440 books were found.

Visionary Sales Leadership: How Senior Executives Can Erase Status Quo Myths and Build Superior Sales Organizations

Visionary Sales Leadership: How Senior Executives Can...
Author: Don McNamara ISBN: 9780976385400 Format: Paperback	$47.39
A no-holds-barred look at 10 of the most common myths--also called mistakes--about sales organizations provides... Read More >>

Excel for Marketing Managers

Excel for Marketing Managers
Author: Ivana Taylor , Bill Jelen ISBN: 9781932802139 Format: Paperback	$65.87
Outlines the Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses.... Read More >>

Handbook of Niche Marketing: Principles and Practice

Handbook of Niche Marketing: Principles and Practice...
Author: Art Weinstein (Nova Southeastern University, USA) , Tevflik Dalgic ISBN: 9780789023308 Format: Paperback	$135.00
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for... Read More >>

Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Author: Arjun Chaudhuri ISBN: 9780080461762 Format: Electronic book text	$163.55
Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses... Read More >>

Marketing Tips for Complementary Therapists: 101 Tried and Tested Ways to Attract and Retain Clients

Marketing Tips for Complementary Therapists: 101 Tried...
Author: Steven A. Harold ISBN: 9781845280765 Format: Paperback	$52.80
Providing information on marketing, this book helps to make decisions about where to practice and how to manage... Read More >>

Mind of the Customer, The: How the World's Leading Sales Forces Accelerate Their Customers' Success

Mind of the Customer, The: How the World's Leading Sales...
Author: Richard Hodge , Lou Schachter ISBN: 9781280913303 Format: Electronic book text	$79.07
Reinvent the Sales Process in Your Own Organization Today's sales professionals have to find a way to contribute... Read More >>

The Ultimate Sales Managers' Guide

The Ultimate Sales Managers' Guide
Author: John Klymshyn ISBN: 9781280649233 Format: Electronic book text	$73.79
Praise for The Ultimate Sales Managers' Guide Klymshyn not only understands this great profession, he relates the... Read More >>

You Can Always Sell More

You Can Always Sell More
Author: Jim Pancero ISBN: 9781280447983 Format: Electronic book text	$73.79
The sales manager's step-by-step guide to better team performanceAs an experienced sales manager, how do you improve... Read More >>

Complete Guide to Sales Force Incentive Compensation

Complete Guide to Sales Force Incentive Compensation...
Author: Dr Andris A Zoltners, PH.D , Prabhakant Sinha, PH.D. ISBN: 9781281080028 Format: Electronic book text	$171.60
If you re like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales,... Read More >>

Basiswissen Marketing: Strategien Fur Erfolg Am Markt

Basiswissen Marketing: Strategien Fur Erfolg Am Markt...
Author: Thomas Johne ISBN: 9783896442499 Format: Paperback	$76.56
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Marketing Communication: New Approaches, Technologies, and Styles

Marketing Communication: New Approaches, Technologies,...
Author: Allan J. Kimmel (Professor of Marketing, ESCP-EAP, European School of Management, Paris) ISBN: 9780199276950 Format: Paperback	$112.95
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Marketing Communication: New Approaches, Technologies, and Styles

Marketing Communication: New Approaches, Technologies,...
Author: Allan J. Kimmel (Professor of Marketing, ESCP-EAP, European School of Management, Paris) ISBN: 9780199276943 Format: Hardback	$279.00
Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses... Read More >>

The Mind of the Customer: How the World's Leading Sales Forces Accelerate Their Customers' Success

The Mind of the Customer: How the World's Leading Sales...
Author: Richard Hodge , Lou Schachter ISBN: 9786610913305 Format: Electronic book text	$158.14
<p>Reinvent the Sales Process in Your Own Organization Today's sales professionals have to find a way to contribute... Read More >>

The Ultimate Sales Managers' Guide

The Ultimate Sales Managers' Guide
Author: John Klymshyn ISBN: 9786610649235 Format: Electronic book text	$147.58
Praise for The Ultimate Sales Managers' Guide Klymshyn not only understands this great profession, he relates... Read More >>

Smarter Pricing

Smarter Pricing
Author: Tony Cram ISBN: 9786610602254 Format: Electronic book text	$468.44
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The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!

The Best Damn Sales Book Ever: 16 Rock-Solid Rules for...
Author: Warren Greshes ISBN: 9781280411014 Format: Electronic book text	$52.67
Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren... Read More >>

Creative Marketing: An Extended Metaphor for Marketing in a New Age

Creative Marketing: An Extended Metaphor for Marketing...
Author: I. Fillis , R. Rentschler ISBN: 9781403941909 Format: Hardback	$179.00
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing... Read More >>

Heritage Marketing

Heritage Marketing
Author: Shashi Misiura ISBN: 9780750663182 Format: Paperback	$105.00
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues... Read More >>

Strategic Marketing in Practice

Strategic Marketing in Practice
Author: Marketing Knowledge ISBN: 9780750667692 Format: Spiral bound	$34.19
Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the... Read More >>

Strategic Marketing Decisions

Strategic Marketing Decisions
Author: Marketing Knowledge ISBN: 9780750667678 Format: Spiral bound	$34.19
Provides fundamental information to assist students in passing the CIM exams. This title features a compact, spiral... Read More >>

Managing Marketing Performance

Managing Marketing Performance
Author: Marketing Knowledge ISBN: 9780750667685 Format: Spiral bound	$34.19
Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the... Read More >>

Handbook of Crm: Achieving Excellence in Customer Management

Handbook of Crm: Achieving Excellence in Customer Management...
Author: Professor Adrian Payne (University of Nsw Sydney) ISBN: 9780080476933 Format: Electronic book text	$174.11
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase... Read More >>

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

Silent Selling: Best Practices and Effective Strategies...
Author: Judith Bell , Kate Ternus ISBN: 9781563673962 Format: Hardback	$250.80
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Enduring Passion: The Story of the Mercedes-Benz Brand...
Author: L. Butterfield ISBN: 9780470018026 Format: Hardback	$131.87
The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz... Read More >>

CIM Revision card: Marketing Environment 05/06

CIM Revision card: Marketing Environment 05/06
Author: Marketing Knowledge ISBN: 9780750667715 Format: Paperback	$39.47
Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the... Read More >>

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