Emotion and Reason in Consumer Behavior
Author:   Arjun Chaudhuri
Publisher:   Butterworth-Heinemann
ISBN:  

9780080461762


Pages:   183
Publication Date:   09 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Emotion and Reason in Consumer Behavior


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Overview

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Full Product Details

Author:   Arjun Chaudhuri
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
ISBN:  

9780080461762


ISBN 10:   008046176
Pages:   183
Publication Date:   09 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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