Strategic Marketing Decisions

Author:   Marketing Knowledge
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750667678


Pages:   93
Publication Date:   21 October 2005
Format:   Spiral bound
Availability:   Awaiting stock   Availability explained


Our Price $34.19 Quantity:  
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Strategic Marketing Decisions


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Overview

"Designed specifically with revision in mind, the ""CIM Revision Cards"" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised."

Full Product Details

Author:   Marketing Knowledge
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 10.20cm , Height: 0.80cm , Length: 15.20cm
Weight:   0.113kg
ISBN:  

9780750667678


ISBN 10:   0750667672
Pages:   93
Publication Date:   21 October 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Spiral bound
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Challenging traditional strategic thinking; Competitive strategy as a learning process; Developing corporate wide marketing innovation; Decisions for a new strategic marketing direction; Developing innovative strategies to achieve global fast growth;

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