Sales & marketing management books

Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly...  Read More >>

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The book every small-business owner should own  Read More >>

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning...  Read More >>

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Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments....  Read More >>

Analyses the nature of product strategy and the management of the product life cycle, from product development to...  Read More >>

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments....  Read More >>

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Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the...  Read More >>

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How do you decide which marketing strategy to use to grow your small business? This book helps you find out what...  Read More >>

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing...  Read More >>

Aims to help you open the door to powerful free publicity. This step-by-step manual takes you through who you should...  Read More >>

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative...  Read More >>

"Marketing That Works"" introduces breakthrough marketing tools, tactics, and strategies for differentiating a company...  Read More >>

For centuries the most successful people in the world have employed the PowerPrinciples to accumulate wealth and...  Read More >>

Das traditionelle Wachstumsschema westlicher Unternehmen in unterschiedlichen Branchen ist häufig dadurch gekennzeichnet,...  Read More >>

For centuries the most successful people in the world have employed the PowerPrinciples to accumulate wealth and...  Read More >>

Reflects the changes that affect the sales manager's role, from the increasing globalization of business to savvier...  Read More >>

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform...  Read More >>

Investigates product placement in the media including films, TV, books, theatre, music and videogames. Examines...  Read More >>

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*Insider secrets from Internet marketing vet and Entrepreneur columnist for maximizing free publicity. *How to spot...  Read More >>