Sales & marketing management books

5440 books were found.

The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business

The Specialty Shop: How to Create Your Own Unique and...
Author: Dorothy Finell ISBN: 9780814474426 Format: Paperback	$57.95
A guide to starting and running a specialty shop - a small retail shop carrying a particular type of merchandise... Read More >>

Marketing

Marketing
Author: Dhruv Grewal , Michael Levy ISBN: 9780073049021 Format: Hardback	$465.30
"Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on... Read More >>

The Complete Idiot's Guide to Closing the Sale

The Complete Idiot's Guide to Closing the Sale
Author: Keith Rosen ISBN: 9781592576036 Format: Paperback	$39.47
Packed with real-life examples, case studies, tools, action steps, and surefire strategies that complement listeners'... Read More >>

Turning Silver into Gold: How to Profit in the New Boomer Marketplace

Turning Silver into Gold: How to Profit in the New Boomer...
Author: Mary Furlong ISBN: 9780131856981 Format: Hardback	$79.17
"One of the worlds leading authorities on marketing to ""post-50"" baby boomers offers a complete blueprint for... Read More >>

Strategic Market Management, European Edition

Strategic Market Management, European Edition
Author: David A. Aaker (University of California, Berkeley) , Damien McLoughlin (Michael Smurfit Graduate School of Business) ISBN: 9780470059869 Format: Paperback	$108.35
""The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing... Read More >>

Branded and on Display

Branded and on Display
Author: Daniel Thomas Cook ISBN: 9781883015381 Format: Paperback	$56.95
Examines the work of artists who explore specific strategies of branding and presentation in their response to the... Read More >>

Creating the I in Team: Building Superior Teams with Intelligence, Initiative and Integrity

Creating the I in Team: Building Superior Teams with...
Author: Jeffrey S McCreary ISBN: 9780865345386 Format: Hardback	$76.43
"McCreary explains how to build a more energized, more productive, and more enjoyable organization by focusing on... Read More >>

The CIM Student's Practice and Revision Handbook: For the CIM Professional Diploma in Marketing

The CIM Student's Practice and Revision Handbook: For...
Author: Annakin Smith Anthony , Paul Dixon (University of Ulster, UK) ISBN: 9780080561240 Format: Electronic book text	$137.15
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Dienstleistungsmarketing

Dienstleistungsmarketing
Author: Knut A Wiesner , Uwe Sponholz ISBN: 9783486582093 Format: Paperback	$147.81
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Creating Passion Brands: How to Build Emotional Brand...
Author: Helen Edwards , Derek Day ISBN: 9780749447625 Format: Paperback	$85.36
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Top Performer: A Bold Approach to Sales and Service

Top Performer: A Bold Approach to Sales and Service...
Author: Carr Hagerman , Stephen C Lundin ISBN: 9781401301798 Format: Hardback	$39.00
From one of the creative forces behind the incredible FISH! series, in collaboration with a street performer, comes... Read More >>

Rebuilding Brand America: What We Must Do to Restore...
Author: Dick Martin ISBN: 9780814473337 Format: Hardback	$73.79
Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government,... Read More >>

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing...
Author: Russell W. Belk ISBN: 9781845421007 Format: Hardback	$673.20
Offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals.... Read More >>

Niche Marketing for Coaches

Niche Marketing for Coaches
Author: Hannah Mcnamara ISBN: 9781854184832 Format: Paperback	$79.07
A handbook for building a life coaching, executive coaching or business coaching practice. It shows you how to work... Read More >>

Personalisierungsstrategien im E-Commerce: Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM

Personalisierungsstrategien im E-Commerce: Die Webloganalyse...
Author: Franz Schober , Thomas Mayer ISBN: 9783631561034 Format: Paperback	$153.18
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Fashion Marketing: Contemporary Issues

Fashion Marketing: Contemporary Issues
Author: Tony Hines , Margaret Bruce (University of Manchester UK) ISBN: 9780080468174 Format: Electronic book text	$129.23
Presenting a collection of international contributions from academics and practitioners from the UK, USA and China,... Read More >>

Team Sports Marketing

Team Sports Marketing
Author: Kirk Wakeland ISBN: 9780750679794 Format: Paperback	$131.00
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Corporate Governance and Sustainability: Challenges for Theory and Practice

Corporate Governance and Sustainability: Challenges...
Author: Suzanne Benn (University of Technology, Sydney, Australia) , Dexter Dunphy (University of Technology, Sydney, Australia) ISBN: 9780415380621 Format: Hardback	$378.00
As sustainability poses new and major challenges for the theory and practice of corporate governance, this book,... Read More >>

Corporate Governance and Sustainability: Challenges for Theory and Practice

Corporate Governance and Sustainability: Challenges...
Author: Suzanne Benn (University of Technology, Sydney, Australia) , Dexter Dunphy (University of Technology, Sydney, Australia) ISBN: 9780415380638 Format: Paperback	$120.00
As sustainability poses new and major challenges for the theory and practice of corporate governance, this book,... Read More >>

Strategic Operations Management: A Value Chain Approach

Strategic Operations Management: A Value Chain Approach...
Author: David Walters , Mark Rainbird ISBN: 9780230507654 Format: Paperback	$227.04
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The Four Kinds of Sales People: How and Why They Excel- And How You Can Too

The Four Kinds of Sales People: How and Why They Excel-...
Author: Chuck Mache ISBN: 9781280916618 Format: Electronic book text	$60.59
A business parable that breaks down the vital characteristics of successful salespeopleDuring his two decades of... Read More >>

Method of Selling, The: Your Key to Successful Sales with Over 70 Creative Selling Techniques

Method of Selling, The: Your Key to Successful Sales...
Author: Mark Benedict ISBN: 9781281227157 Format: Electronic book text	$26.27
You obviously wish to improve yourself in the arena of selling, or else you would not be reading these words right... Read More >>

The E of Marketing

The E of Marketing
Author: Japie Swanepoel ISBN: 9780702172267 Format: Paperback	$43.86
Do I need a website? Is Internet marketing successful? This text answers them by showing you how to make the most... Read More >>

How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

How to Succeed at Retail: Winning Case Studies and Strategies...
Author: Keith Lincoln , Lars Thomassen ISBN: 9786611091897 Format: Electronic book text	$220.60
By introducing you to fresh ideas, winning cases and real tools, this title helps you to develop and implement an... Read More >>

Rethinking Sales Management: A Strategic Guide for Practitioners

Rethinking Sales Management: A Strategic Guide for Practitioners...
Author: Beth Rogers (Portsmouth University) ISBN: 9786611840396 Format: Electronic book text	$290.40
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