Overview

Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.

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9780702172267

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Japie Swanepoel qualified in hotel management in 1989 but went into marketing by starting a hotel marketing company. In 2000 he soon realised the 'gap' in e-marketing in the tourism industry and joined an Internet company to develop their tourism clientele. In 2003 he joined Quirk eMarketing. He obtained a B.Com degree from the University of South Africa (Unisa) in 2004 with business management and economics as majors. He is now the Director of Sales and Marketing at Quirk Business Solutions, and also consults for major South African corporations. He is a recognised expert in the field of e-marketing.

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