Sales & marketing management books

Helps you do various things ranging from creating a business plan to using basic marketing strategies to promote...  Read More >>

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm...  Read More >>

There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And...  Read More >>

The integration of the Internet, mobility and communications at the device, service and transport level has created...  Read More >>

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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows...  Read More >>

The marketing of library services is an essential agenda item...  Read More >>

An introduction to the domain of global eCommerce. It describes various patterns of eCommerce and its impact on...  Read More >>

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The Giants of Sales introduces readers to the techniques developed by four legendary sales giants--John Henry Patterson,...  Read More >>

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Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social...  Read More >>

Flow is a fundamental concept of lean manufacturing, and its improvement is a challenge to many organizations. After...  Read More >>

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"Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison...  Read More >>

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought...  Read More >>

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Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource...  Read More >>

Experts in the field of business and leadership ethics have been brought together to write this much-needed text...  Read More >>

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By shifting the two voices involved in the online panel communication, the author approaches market research not...  Read More >>

Stephan J. Meier analysiert, ob Franchising-Netzwerke im Vergleich zu alternativen stationaren Vertriebskonzepten,...  Read More >>

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for...  Read More >>