Overview

An introduction to the domain of global eCommerce, Global Dimensions of eCommerce describes emerging patterns of eCommerce and its impact on contemporary business models. Because of the Internet's global impact, a business' web presence is a global presence; this book demonstrates how the theories of eCommerce can be applied to contemporary examples in different businesses through the adjustment of marketing strategies. MBA students in international business and marketing strategy will most benefit from this book about exchanging products and services on a global scale through the World Wide Web.

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9781405126168

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Professor Samiee is Collins Professor of Marketing and International Business at the University of Tulsa and Project Director Institute of International Business Education-Zelenograd, Moscow College of Business Administration. He has published in leading marketing and international business journals and given 'Outstanding Professor' Award by the Journal of Teaching in International Business (1997).

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