Marketing Management
Author:   M. C. Cant ,  J. W. Strydom ,  C.J. Jooste ,  P.J. du Plessis
Publisher:   Juta & Company Ltd
Edition:   5th Revised edition
ISBN:  

9780702171888


Pages:   624
Publication Date:   06 February 2006
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Management


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Author:   M. C. Cant ,  J. W. Strydom ,  C.J. Jooste ,  P.J. du Plessis
Publisher:   Juta & Company Ltd
Imprint:   Juta Legal and Academic Publishers
Edition:   5th Revised edition
Dimensions:   Width: 16.80cm , Height: 2.80cm , Length: 24.50cm
Weight:   0.930kg
ISBN:  

9780702171888


ISBN 10:   0702171883
Pages:   624
Publication Date:   06 February 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

The field of marketing; the marketing landscape; buyer behaviour; market segmentation, targeting and positioning; information for marketing management; product decisions; building, measuring and managing brand equity; value-creation in services marketing; pricing decisions; retailing; the distribution decision - creating value by leveraging the supply chain; integrated marketing communication; cyber-marketing; international marketing; marketing planning, implementation and control.

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