Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium

Author:   Emma French
Publisher:   University of Hertfordshire Press
ISBN:  

9781902806518


Pages:   224
Publication Date:   10 February 2006
Format:   Paperback
Availability:   Awaiting stock   Availability explained


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Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium


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Overview

"Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres--the teen Shakespeare film, the hybrid Shakespeare film, and the ""faithful"" adaptation--the author argues that the commercial success of the most popular films stems from blurring the line between the ""traditional Shakespeare"" and a more modern interpretation of the texts."

Full Product Details

Author:   Emma French
Publisher:   University of Hertfordshire Press
Imprint:   University of Hertfordshire Press
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.440kg
ISBN:  

9781902806518


ISBN 10:   1902806514
Pages:   224
Publication Date:   10 February 2006
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

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"Emma French is a visiting lecturer in theater studies at London Metropolitan University and is the reviews editor at"" Theater Notebook."""

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