Sales & marketing management books

A business parable that breaks down the vital characteristics of successful salespeople<p>During his two decades...  Read More >>

Sales Presentation Techniques (That Really Work!) discusses the role of presentations in today's sales model, and...  Read More >>

Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact,...  Read More >>

Relevant case studies make the content easy to relate to. Complex concepts are broken down into easy-to-understand...  Read More >>

Relevant case studies make the content easy to relate to. Complex concepts are broken down into easy-to-understand...  Read More >>

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"""Inside Sales Management is that rare business book which addresses the most challenging situations that managers...  Read More >>

Don't spend hours or days to get twenty-five selling and managing tips. Jim Thompson's These Tips Were Made For...  Read More >>

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

Offers what you need to study for your CIM qualification. This work presents a range of learning objectives, cases,...  Read More >>

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

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There's a Tsotsi in the boardroom takes bewildered advertisers and marketers on a guided tour of exactly what makes...  Read More >>

With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource...  Read More >>

Sales trainer Maher shares his tips for selling far more, faster, and easier by telling the whole truth about a...  Read More >>

Explains how to accomplish successful top management planning using a step-by-step approach and explains how to...  Read More >>

Where do you stand now in your sales career? Could your skills be improved? Are you happy with your sales figures?...  Read More >>

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products...  Read More >>

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to...  Read More >>

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Contains tried and tested marketing techniques that allow your company to achieve dramatic improvements without...  Read More >>