Overview

There's a Tsotsi in the boardroom takes bewildered advertisers and marketers on a guided tour of exactly what makes the South African market tick. It's a story as old as history itself. Everyone wants to be a chief - whether it's in a boardroom, a parliament, a church or on the streets. Despite the odds having been stacked against them, many people in South Africa still made it. And many more didn't wait for opportunities to open up - they simply broke down the doors. You may find this title, at times, a little uncomfortable and a bit raw, but the author says: 'what do you expect? I am a product of Bantu education; I can only tell it like it is. But not because my vocabulary is limited. And I don't understand big words like 'diplomacy'.'

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9781770090873

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Muzi Kuzwayo is the creative director of an advertising agency in South Africa and the author of Marketing through Mud and Dust.

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