Marketing Management
Author:   Pierre-Louis Dubois ,  Alain Jolibert ,  Hans Muhlbacher
Publisher:   Palgrave Macmillan
ISBN:  

9780333773192


Pages:   528
Publication Date:   24 October 2006
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Marketing Management


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Author:   Pierre-Louis Dubois ,  Alain Jolibert ,  Hans Muhlbacher
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 19.50cm , Height: 2.70cm , Length: 26.00cm
Weight:   1.032kg
ISBN:  

9780333773192


ISBN 10:   0333773195
Pages:   528
Publication Date:   24 October 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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PIERRE-LOUIS DUBOIS is Professor at Universit? Panth?on-Assas Paris, France, founding Editor of the journal Recherches et Applications en Marketing and a consultant to major companies. ALAIN JOLIBERT is Professor of Marketing at Universit? Pierre Mendes, Grenoble, France, a leading figure in the Association Fran?aise de Marketing and Editor of the French journal Recherches et Applications en Marketing. HANS M HLBACHER is Professor of Business Administration at Leopold-Franzens-University, Innsbruck, Austria. He has been Visiting Professor at many institutions in Fra

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