Sales & marketing management books

5440 books were found.

Leadership on Demand: How Smart CEO's Tap Interim Management to Drive Revenue

Leadership on Demand: How Smart CEO's Tap Interim Management...
Author: Charles Besondy , Paul Travis ISBN: 9780980203516 Format: Paperback	$76.43
Here's the first book to shed light on an alternative resource strategy: the use of Interim Management for Marketing... Read More >>

High Energy Sales Thoughts 101 Positve Sales Thoughts & Ideas

High Energy Sales Thoughts 101 Positve Sales Thoughts...
Author: Carl Henry ISBN: 9780965762670 Format: Paperback	$34.19
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Sport Promotion and Sales Management

Sport Promotion and Sales Management
Author: Richard L Irwin , William A. Sutton ISBN: 9780736064774 Format: Hardback	$190.08
Sport Promotion and Sales Management, Second Edition, features much new material, including a greatly expanded discussion... Read More >>

Marketing Management: Text and Cases

Marketing Management: Text and Cases
Author: S. H. H. Kazmi ISBN: 9788174465429 Format: Paperback	$55.63
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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet

Vulcans, Earthlings and Marketing ROI: Getting Finance,...
Author: David Rutherford , Jonathan Knowles ISBN: 9781554580316 Format: Paperback	$66.00
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews... Read More >>

Marketing Management: Text and Cases Indian Context

Marketing Management: Text and Cases Indian Context...
Author: Tapan K. Panda ISBN: 9788174465481 Format: Paperback	$62.07
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Analysis for Marketing Planning

Analysis for Marketing Planning
Author: Donald Lehmann , Russell Winer ISBN: 9780073529844 Format: Paperback	$274.69
Focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document... Read More >>

The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory...
Author: Scott Dacko (, Associate Professor of Marketing and Strategic Management, Warwick Business School) ISBN: 9780199286003 Format: Paperback	$142.95
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about... Read More >>

Exchange Behavior in Selling and Sales Management

Exchange Behavior in Selling and Sales Management
Author: Peng Sheng ISBN: 9780080557564 Format: Electronic book text	$131.87
Presents a framework for the successful operation of selling and sales management. This book is composed of eight... Read More >>

The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory...
Author: Scott Dacko (, Associate Professor of Marketing and Strategic Management, Warwick Business School) ISBN: 9780199285990 Format: Hardback	$274.00
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about... Read More >>

Rural Marketing: Targeting the Non-urban Consumer

Rural Marketing: Targeting the Non-urban Consumer
Author: Sanal Kumar Velayudhan ISBN: 9780761935889 Format: Paperback	$100.19
Provides insights into the essential features of rural markets in India as well as challenges posed by the rural... Read More >>

The Road Warrior's Guide to Sales Management: Taking the Stress Out of Managing Salespeople

The Road Warrior's Guide to Sales Management: Taking...
Author: Tom Schaber ISBN: 9781592981991 Format: Paperback	$44.88
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15 Hot Tips That Will Supercharge Your Sales Career

15 Hot Tips That Will Supercharge Your Sales Career...
Author: Carl Henry , Carl Henry ISBN: 9780965762663 Format: Hardback	$65.87
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Douglas Gibson Unedited: On Editing Robertson Davies, Alice Munro, W.O. Mitchell, Mavis Gallant, Jack Hodgins, Alistair Macleod, Etc.

Douglas Gibson Unedited: On Editing Robertson Davies,...
Author: Christine Evain , Douglas Gibson ISBN: 9789052013688 Format: Paperback	$84.09
In the context of the highly commercial system of publishing, the role of the publisher is constantly questioned... Read More >>

Exchange Behavior in Selling and Sales Management

Exchange Behavior in Selling and Sales Management
Author: Peng Sheng , Aziz Guergachi ISBN: 9786611172176 Format: Electronic book text	$263.74
Value-Integrated Selling is a comprehensive conceptual framework that deconstructs, systematizes and elucidates... Read More >>

Managing for Sales Results: A Fast-Action Guide for Finding, Coaching, and Leading Salespeople

Managing for Sales Results: A Fast-Action Guide for...
Author: Ron Marks ISBN: 9786611284442 Format: Electronic book text	$131.74
This book looks at various methods for recruiting salespeople, from the traditional to the radical, and shows you... Read More >>

Exchange Behavior in Selling and Sales Management

Exchange Behavior in Selling and Sales Management
Author: Peng Sheng , Aziz Guergachi ISBN: 9781281172174 Format: Electronic book text	$467.15
Presents a framework for the successful operation of selling and sales management. This book is composed of eight... Read More >>

Coaching Salespeople Into Sales Champions

Coaching Salespeople Into Sales Champions
Author: Keith Rosen, MCC ISBN: 9781281381422 Format: Electronic book text	$79.07
How many salespeople (and managers) are not realizing their fullest potential? What stands in the way to greater... Read More >>

The Sales Manager's Success Manual

The Sales Manager's Success Manual
Author: Wayne M Thomas ISBN: 9781281128225 Format: Electronic book text	$65.87
The book shows readers how to: hire the best sales force; foresee potential surprises; help reps make better decisions;... Read More >>

How to Sell Without Being a Jerk!

How to Sell Without Being a Jerk!
Author: John Klymshyn ISBN: 9781281284891 Format: Electronic book text	$73.79
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The Sales Manager's Success Manual

The Sales Manager's Success Manual
Author: Wayne M Thomas ISBN: 9786611128227 Format: Electronic book text	$131.74
The book shows readers how to: hire the best sales force; foresee potential surprises; help reps make better decisions;... Read More >>

How to Price: A Guide to Pricing Techniques and Yield Management

How to Price: A Guide to Pricing Techniques and Yield...
Author: Oz Shy ISBN: 9786611370411 Format: Electronic book text	$528.00
Introduces the reader to a wide variety of research results on pricing techniques and revenue management. Read More >>

Coaching Salespeople Into Sales Champions: A Tactical Playbook for Managers and Executives

Coaching Salespeople Into Sales Champions: A Tactical...
Author: Keith Rosen, MCC MCC MCC MCC MCC MCC ISBN: 9786611381424 Format: Electronic book text	$158.14
'Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect... Read More >>

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key Account Plans: The Practitioners' Guide to Profitable...
Author: Lynette Ryals (Professor of Strategic Sales and Account) , Professor Malcolm McDonald (Cranfield School of Management) ISBN: 9780080556185 Format: Electronic book text	$145.07
Based on the world-class research at Cranfield Management School, this text offers an essential introduction to... Read More >>

Indifference Pricing: Theory and Applications

Indifference Pricing: Theory and Applications
Author: Rene Carmona , Rene Carmona ISBN: 9781282531437 Format: Electronic book text	$345.84
This is the first book about the emerging field of utility indifference pricing for valuing derivatives in incomplete... Read More >>

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