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Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title... Read More >>
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A guide to the CIM professional marketing qualifications. Reviewed and approved by CIM (The Chartered Institute... Read More >>
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards... Read More >>
Success in sales takes talent, skills, discipline, practice, and most importantly, honesty with a genuine concern... Read More >>
"Smart, the author of the bestselling ""Topgrading,"" has teamed up with Alexander to teach sales managers how to... Read More >>
Synopsis coming soon....... Read More >>
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their... Read More >>
Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with... Read More >>
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting... Read More >>
There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame... Read More >>
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers.... Read More >>
Sales & Marketing is the foundation of any business. The Sales & Marketing Procedures for Sales Pipeline Management... Read More >>