CIM Coursebook 08/09 Marketing Management in Practice
Author:   Tony Curtis ,  John Williams
Publisher:   Taylor & Francis Ltd
Edition:   2008-2009 ed.
ISBN:  

9780750689632


Pages:   316
Publication Date:   21 July 2008
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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CIM Coursebook 08/09 Marketing Management in Practice


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Full Product Details

Author:   Tony Curtis ,  John Williams
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   2008-2009 ed.
Dimensions:   Width: 18.90cm , Height: 2.00cm , Length: 24.60cm
Weight:   0.771kg
ISBN:  

9780750689632


ISBN 10:   0750689633
Pages:   316
Publication Date:   21 July 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Unit 1 Management and marketing roles Unit 2 Recruiting the team Unit 3 Developing the team Unit 4 Managing change Unit 5 Project management Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans Unit 8 Marketing communications and customer service Appendix: Feedback and answers

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Author Information

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

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