Sales & marketing management books

5440 books were found.

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

The Handbook of Field Marketing: A Complete Guide to...
Author: Alison Williams , Roddy Mullin ISBN: 9780749456269 Format: Paperback	$92.40
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Managing to Sell

Managing to Sell
Author: Lou Sepulveda ISBN: 9781604942415 Format: Paperback	$42.11
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Brilliant Marketing: What the best marketers know, do and say

Brilliant Marketing: What the best marketers know, do...
Author: Richard Hall ISBN: 9780273721239 Format: Paperback	$52.77
This text gives readers the tools and the motivation to deal with the current economic changes and to go out and... Read More >>

Sensory Marketing

Sensory Marketing
Author: B. Hultén , N. Broweus ISBN: 9780230576575 Format: Hardback	$132.00
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Internationale Marketingforschung: Informationsgewinnung Für Das Internationale Marketing

Internationale Marketingforschung: Informationsgewinnung...
Author: Erich Bauer ISBN: 9783486590647 Format: Hardback	$240.21
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Private Label: Turning the Retail Brand Threat into...
Author: Keith Lincoln , Lars Thomassen ISBN: 9780749455934 Format: Paperback	$73.79
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Successful Selling Skills

Successful Selling Skills
Author: Richard Denny ISBN: 9780749454104 Format: Paperback	$47.39
Successful Selling Skills by Richard Denny, author of the international best-seller, Selling to Win, is an essential... Read More >>

Marketing Accountability: How to Measure Marketing Effectiveness

Marketing Accountability: How to Measure Marketing Effectiveness...
Author: Malcolm McDonald , Peter Mouncey ISBN: 9780749453862 Format: Hardback	$65.87
Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research.... Read More >>

Concepts and Cases in Retail and Merchandise Management 2nd Edition

Concepts and Cases in Retail and Merchandise Management...
Author: Nancy J. Rabolt , Judy K. Miler ISBN: 9781563676000 Format: Paperback	$150.00
Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging... Read More >>

World Famous: How to Give Your Business a Kick-Ass Brand...
Author: David Tyreman ISBN: 9780814409343 Format: Paperback	$47.39
Guides readers through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass... Read More >>

The Entrepreneur's Guide to Selling

The Entrepreneur's Guide to Selling
Author: Jonathan London ISBN: 9780313359187 Format: Hardback	$110.00
The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services... Read More >>

Marketing: Fast Track to Success

Marketing: Fast Track to Success
Author: Chris Ritchie ISBN: 9780273721802 Format: Paperback	$52.77
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your... Read More >>

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Web Copy That Sells: The Revolutionary Formula for Creating...
Author: M. Veloso ISBN: 9780814413043 Format: Paperback	$57.95
Offers readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring... Read More >>

Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing
Author: Vithala R. Rao ISBN: 9781847202406 Format: Hardback	$594.75
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The Durable Corporation: Strategies for Sustainable Development

The Durable Corporation: Strategies for Sustainable...
Author: Güler Aras , David Crowther ISBN: 9780566088193 Format: Hardback	$305.00
The Durable Corporation combines rigorous applied research with practical examples of best practice from around... Read More >>

The Unofficial Guide to Building Your Business in the...
Author: Sue Martin Mahar , Jay Mahar ISBN: 9780814412701 Format: Paperback	$65.87
One of the hottest trends in pop culture, Second Life, is a virtual, 3-D world that exists on the Internet. Populated... Read More >>

Marketing Management

Marketing Management
Author: Dawn Iacobucci (Vanderbilt University) ISBN: 9780324784435 Format: Mixed media product	$211.07
Suitable for teaching and learning marketing, this book focuses on the essential concepts and tools that are necessary... Read More >>

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour...
Author: Dr Elizabeth Parsons (University of Keele UK) , Professor Pauline Maclaran (Royal Holloway University of London UK) ISBN: 9780080943169 Format: Electronic book text	$131.87
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand... Read More >>

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

The Social Network Business Plan: 18 Strategies That...
Author: David Silver ISBN: 9780470419830 Format: Hardback	$65.87
A follow-up to his previous book Smart Start-Ups, The Social Network Business Plan gives readers concrete plans... Read More >>

Global Marketing Management

Global Marketing Management
Author: Kiefer Lee , Steve Carter ISBN: 9780199239429 Format: Paperback	$224.40
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (paperback)

Marketing That Works: How Entrepreneurial Marketing...
Author: Leonard M. Lodish , Howard L. Morgan ISBN: 9780137021338 Format: Paperback	$92.37
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself... Read More >>

Marketing Management: First European Edition

Marketing Management: First European Edition
Author: Philip Kotler , Kevin Keller ISBN: 9780273718567 Format: Hardback	$382.80
Inspired by the American ed. of same title. Read More >>

Hospitality Marketing Management

Hospitality Marketing Management
Author: Robert D. Reid , David C. Bojanic ISBN: 9780470088586 Format: Hardback	$374.88
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Non-technological and non-economic innovations: Contributions to a theory of robust innovation

Non-technological and non-economic innovations: Contributions...
Author: Steffen Roth ISBN: 9783039118151 Format: Paperback	$160.17
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Counterintuitive Marketing: Achieving Great Results Using Common Sense

Counterintuitive Marketing: Achieving Great Results...
Author: Kevin J. Clancy , Peter C. Krieg ISBN: 9781439167250 Format: Paperback	$63.23
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague... Read More >>

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