Sales & marketing management books

5440 books were found.

Longer Lasting Products: Alternatives To The Throwaway Society

Longer Lasting Products: Alternatives To The Throwaway...
Author: Tim Cooper ISBN: 9780566088087 Format: Hardback	$305.00
Few of today's products will last longer than those of an earlier era. Indeed, some blame producers of planning... Read More >>

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

The Silver Market Phenomenon: Marketing and Innovation...
Author: Florian Kohlbacher , Cornelius Herstatt ISBN: 9783642143373 Format: Hardback	$197.87
The current shift in demographics – aging and shrinking populations – in many countries around the world presents... Read More >>

Business-to-Business Marketing

Business-to-Business Marketing
Author: Ross Brennan , Louise Canning ISBN: 9781849201568 Format: Paperback	$168.83
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Marketing Demystified

Marketing Demystified
Author: Donna Anselmo ISBN: 9780071713917 Format: Paperback	$57.95
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and... Read More >>

Business-to-Business Marketing

Business-to-Business Marketing
Author: Ross Brennan , Louise Canning ISBN: 9781849201551 Format: Hardback	$356.40
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Emotionomics: Leveraging Emotions for Business Success

Emotionomics: Leveraging Emotions for Business Success...
Author: Dan Hill ISBN: 9780749461898 Format: Paperback	$52.67
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Marketing Management

Marketing Management
Author: Russ Winer , Ravi Dhar ISBN: 9780136074892 Format: Hardback	$573.75
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus... Read More >>

The Marketing Plan

The Marketing Plan
Author: William A. Cohen ISBN: 9780470169667 Format: Paperback	$187.44
A text intended for use by students in both their coursework and when they venture out into the working world, this... Read More >>

Ageing Populations and Changing Labour Markets: Social and Economic Impacts of the Demographic Time Bomb

Ageing Populations and Changing Labour Markets: Social...
Author: Stella Vettori , Professor Guler Aras ISBN: 9780566089107 Format: Hardback	$305.00
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New Online Retailing: Innovation and Transformation

New Online Retailing: Innovation and Transformation...
Author: Gerrit Heinemann , Christoph Schwarzl ISBN: 9783834923233 Format: Hardback	$145.17
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Developing, Validating and Using Internal Ratings: Methodologies and Case Studies

Developing, Validating and Using Internal Ratings: Methodologies...
Author: Giacomo De Laurentis (Banking and Finance, Bocconi University) , Renato Maino (Bocconi University, Italy) ISBN: 9780470711491 Format: Hardback	$163.95
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International Marketing

International Marketing
Author: Philip R. Cateora , John Graham ISBN: 9780071220675 Format: Paperback	$119.00
Providing a perspective of international markets that encompasses history, geography, language, and religion as... Read More >>

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

501 Killer Marketing Tactics to Increase Sales, Maximize...
Author: Tom Feltenstein , Don Cohen ISBN: 9780071740630 Format: Paperback	$57.95
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book... Read More >>

Sales Technology: Making the Most of Your Investment

Sales Technology: Making the Most of Your Investment...
Author: Nikolaos Panagopoulos ISBN: 9781606491164 Format: Paperback	$66.00
Explores how executives can effectively manage a complex and costly sales technology initiative in order to get... Read More >>

Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa

Key Account Management and Planning: The Comprehensive...
Author: Noel Capon ISBN: 9781451624236 Format: Paperback	$76.53
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have... Read More >>

Essentials of Marketing Management

Essentials of Marketing Management
Author: Geoffrey Lancaster , Lester Massingham ISBN: 9780415553476 Format: Paperback	$174.11
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an... Read More >>

Neuromarketing: Exploring the Brain of the Consumer

Neuromarketing: Exploring the Brain of the Consumer...
Author: Leon Zurawicki , Gerhard Roth ISBN: 9783540778288 Format: Hardback	$366.96
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common... Read More >>

A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works

A Quick Start Guide to Social Media Marketing: High...
Author: Dr Neil Richardson , Ruth M Gosnay ISBN: 9780749457587 Format: Paperback	$39.47
For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start... Read More >>

Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Marketing Greatest Hits: A Masterclass in Modern Marketing...
Author: Kevin Duncan ISBN: 9781408126394 Format: Paperback	$21.99
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Business Greatest Hits: A Masterclass in Modern Business Ideas

Business Greatest Hits: A Masterclass in Modern Business...
Author: Kevin Duncan ISBN: 9781408126431 Format: Paperback	$39.47
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Towards Effective Place Brand Management: Branding European...
Author: Gregory Ashworth , Mihalis Kavaratzis ISBN: 9781848442429 Format: Hardback	$285.00
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long... Read More >>

Risky Business: Psychological, Physical and Financial Costs of High Risk Behavior in Organizations

Risky Business: Psychological, Physical and Financial...
Author: Cary L. Cooper , Ronald J. Burke ISBN: 9780566089152 Format: Hardback	$315.00
What are the financial and psychological costs of risky behaviour in business to the individuals concerned and their... Read More >>

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

Organizational Culture, Business-to-Business Relationships,...
Author: Arch G. Woodside , Arch G. Woodside ISBN: 9780857243058 Format: Hardback	$352.95
Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes... Read More >>

Guerrilla Marketing for Nonprofits

Guerrilla Marketing for Nonprofits
Author: Jay Conrad Levinson , Frank Adkins ISBN: 9781599183749 Format: Paperback	$39.99
Think you don't have time, money, or skills for marketing? Think again. This title can thrill you with how easy... Read More >>

Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs (Revised)

Compensating the Sales Force: A Practical Guide to Designing...
Author: David J Cichelli ISBN: 9781282776210 Format: Electronic book text	$210.94
The classic guide to raising your bottom line with the right compensation strategy--fully revised and updatedSince... Read More >>

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