Full Product Details
Author: Dan Hill
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Dimensions:
Width: 15.60cm
, Height: 1.80cm
, Length: 23.40cm
Weight: 0.487kg
ISBN: 9780749461898
ISBN 10: 0749461896
Pages: 288
Publication Date: 03 October 2010
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
'the truth behind the cold face of business.' the bookseller 'the second chapter in particular offers a crash course on facial coding and how you can successfully discern the seven core emotions...' esquire 'dan hill offers a new perspective: that emotions can be crucial to business motivation.' accounting technician 'hill's book aims to educate the reader into understanding what people are thinking, how emotions win over our reason and logic and how to unlock the power of emotions in terms of your business - harnessing the power but not becoming victim to it.' managing growth
There is a lot in this book, but with plenty of relevant examples to illustrate his arguments, Hill manages to make a fresh case for a modern approach to doing business that will likely prove useful to a wide range of readers. Ulster Business, November 2010 'The truth behind the cold face of business.' The Bookseller 'The second chapter in particular offers a crash course on facial coding and how you can successfully discern the seven core emotions...' Esquire 'Dan Hill offers a new perspective: that emotions can be crucial to business motivation.' Accounting Technician 'Hill's book aims to educate the reader into understanding what people are thinking, how emotions win over our reason and logic and how to unlock the power of emotions in terms of your business - harnessing the power but not becoming victim to it.' Managing Growth
""This book is fascinating. It has hundreds of useful ways of discovering how consumers say one thing but feel and do another...In today's highly competitive marketplace many products look alike; it is the emotional benefit that can make the difference."" * Business Executive * ""80% of decisions are made emotionally... Emotionomics gives you a head start."" * Kevin Roberts, CEO, Saatchi & Saatchi *
Author Information
Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).
