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The Business-Focused, Best-Practice Guide to Succeeding with ITIL Capacity Management Using ITIL® capacity... Read More >>
In Your Sales Management Guru's Guide series, sales management expert Ken Thoreson teaches sales leaders the essentials... Read More >>
Radio advertising salesperson Lee Easton is on the edge, struggling to survive as he loses sale after sale. With... Read More >>
Created through a 'student-tested, faculty-approved' review process with students and faculty, this title provides... Read More >>
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing... Read More >>
The fully revised second edition of Perfect Phrases for the Sales Call provides an arsenal of this dynamic, persuasive... Read More >>
Trains readers on a step-by-step selling process that is universal in nature. This title demonstrates to students... Read More >>
Lessons from Dentsu, one of the largest, most innovative marketing and communications companies in the world Read More >>
Employs a comprehensive coverage of contemporary professional selling. Including relational consultative selling,... Read More >>
Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research.... Read More >>
Google, Microsoft, Apple, Starbucks, and Wal-Mart are ""category killers. "" Why? One key to their astounding success... Read More >>
Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing... Read More >>
"They are everywhere! You can find them at trade shows and the business card exchanges. They attend conferences... Read More >>
In the tradition of groundbreaking books such as Don't Sweat the Small Stuff, How to Win Friends and Influence... Read More >>
Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract... Read More >>
Leading scientists present their latest research results in the area of product and price bundling, with respect... Read More >>
Food, People and Society is written for a wide audience, including students and academics interested in food perception... Read More >>