Sales & marketing management books

5440 books were found.

Selling in Tough Times

Selling in Tough Times

Author: Tom Hopkins
ISBN: 9780446548137
Format: Paperback
$29.99

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ITIL Capacity Management

ITIL Capacity Management

Author: Larry Klosterboer
ISBN: 9780137065929
Format: Hardback
$105.57

The Business-Focused, Best-Practice Guide to Succeeding with ITIL Capacity Management   Using ITIL® capacity...  Read More >>

Your Sales Management Guru's Guide To. . . Leading High-Performance Sales Teams

Your Sales Management Guru's Guide To. . . Leading High-Performance...

Author: Ken Thoreson
ISBN: 9781935602095
Format: Paperback
$65.87

In Your Sales Management Guru's Guide series, sales management expert Ken Thoreson teaches sales leaders the essentials...  Read More >>

Brand Champions: How Superheroes bring Brands to Life

Brand Champions: How Superheroes bring Brands to Life...

Author: I. Buckingham
ISBN: 9780230220324
Format: Hardback
$110.88

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Three Pairs of Glasses: A Struggling Salesman's Path to Self-Discovery and Success

Three Pairs of Glasses: A Struggling Salesman's Path...

Author: Greg Bennett
ISBN: 9781482357226
Format: Paperback
$39.60

Radio advertising salesperson Lee Easton is on the edge, struggling to survive as he loses sale after sale. With...  Read More >>

MM (with Marketing CourseMate with eBook Printed Access Card)

MM (with Marketing CourseMate with eBook Printed Access...

Author: Dawn Iacobucci (Vanderbilt University)
ISBN: 9780538481342
Format: Mixed media product
$213.71

Created through a 'student-tested, faculty-approved' review process with students and faculty, this title provides...  Read More >>

Strategic Marketing

Strategic Marketing

Author: Todd Mooradian ,  Kurt Matzler
ISBN: 9780136028048
Format: Paperback
$394.23

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing...  Read More >>

Perfect Phrases for the Sales Call, Second Edition

Perfect Phrases for the Sales Call, Second Edition

Author: Jeb Brooks ,  William Brooks
ISBN: 9780071745048
Format: Paperback
$30.95

The fully revised second edition of Perfect Phrases for the Sales Call provides an arsenal of this dynamic, persuasive...  Read More >>

Fundamentals of Selling

Fundamentals of Selling

Author: Charles Futrell
ISBN: 9780073529998
Format: Hardback
$579.22

Trains readers on a step-by-step selling process that is universal in nature. This title demonstrates to students...  Read More >>

The Dentsu Way:  Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

The Dentsu Way: Secrets of Cross Switch Marketing from...

Author: Kotaro Sugiyama ,  Tim Andree
ISBN: 9780071748124
Format: Hardback
$73.92

Lessons from Dentsu, one of the largest, most innovative marketing and communications companies in the world  Read More >>

Sell

Sell

Author: Thomas N. Ingram
ISBN: 9781111528232
Format: Mixed media product
$187.31

Employs a comprehensive coverage of contemporary professional selling. Including relational consultative selling,...  Read More >>

Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

Sticky Marketing: Why Everything in Marketing Has Changed...

Author: Grant Leboff
ISBN: 9780749460501
Format: Paperback
$73.79

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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Marketing Accountability: A New Metrics Model to Measure...

Author: Malcolm McDonald ,  Peter Mouncey
ISBN: 9780749462635
Format: Paperback
$79.07

Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research....  Read More >>

Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Partnership Marketing: How to Grow Your Business and...

Author: Ron Kunitzky
ISBN: 9780470676707
Format: Hardback
$92.27

Google, Microsoft, Apple, Starbucks, and Wal-Mart are ""category killers. "" Why? One key to their astounding success...  Read More >>

Agile Marketing: How to Innovate Faster, Cheaper and with Lower Risk

Agile Marketing: How to Innovate Faster, Cheaper and...

Author: Anthony Freeling
ISBN: 9780956780904
Format: Hardback
$118.80

Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing...  Read More >>

The World's Worst Networker: Lessons Learned by The Best From The Absolute Worst!

The World's Worst Networker: Lessons Learned by The...

Author: Ivan Misner ,  Bob Burg
ISBN: 9781453866801
Format: Paperback
$52.72

"They are everywhere! You can find them at trade shows and the business card exchanges. They attend conferences...  Read More >>

Marketing Principles

Marketing Principles

Author: Gopal Iyer
ISBN: 9781423215042
Format: Leporello (folded)
$19.99

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What's in Your Head? the 7 Secrets of Retail Business Success

What's in Your Head? the 7 Secrets of Retail Business...

Author: Doug Hecker
ISBN: 9780983218906
Format: Paperback
$34.19

In the tradition of groundbreaking books such as Don't Sweat the Small Stuff, How to Win Friends and Influence...  Read More >>

MisLeadership: Prevalence, Causes and Consequences

MisLeadership: Prevalence, Causes and Consequences

Author: John Rayment ,  Jonathan Smith
ISBN: 9780566092268
Format: Hardback
$305.00

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Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and...

Author: Barbara Mueller
ISBN: 9781433103841
Format: Paperback
$145.07

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How to Sell Anything to Anyone Anytime

How to Sell Anything to Anyone Anytime

Author: Dave Kahle ,  Dave Kahle
ISBN: 9781601631312
Format: Paperback
$39.57

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract...  Read More >>

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Optimal Bundling: Marketing Strategies for Improving...

Author: Ralph Fuerderer ,  Andreas Herrmann
ISBN: 9783642084591
Format: Paperback
$472.56

Leading scientists present their latest research results in the area of product and price bundling, with respect...  Read More >>

Food, People and Society: A European Perspective of Consumers' Food Choices

Food, People and Society: A European Perspective of...

Author: Lynn J. Frewer ,  Einar Risvik
ISBN: 9783642074776
Format: Paperback
$657.36

Food, People and Society is written for a wide audience, including students and academics interested in food perception...  Read More >>

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