Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Author:   Ron Kunitzky
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780470676707


Pages:   288
Publication Date:   11 January 2011
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration


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Overview

Google, Microsoft, Apple, Starbucks, and Wal-Mart are ""category killers."" Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

Full Product Details

Author:   Ron Kunitzky
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 16.50cm , Height: 2.00cm , Length: 23.00cm
Weight:   0.520kg
ISBN:  

9780470676707


ISBN 10:   0470676701
Pages:   288
Publication Date:   11 January 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Ron Kunitzky is President of Geyser Marketing Group (www.geysermarketi ng.com), specializing in helping companies develop partner brand relationships and, as a result, grow their business. He has worked with world-class brands in Canada, the US, and the UK, where he was Head of Partnership Marketing for AOL UK. He delivers seminars and workshops and speaks frequently on the topic of Partnership Marketing and has been featured in several publications, including Marketing Magazine, The Sponsorship Report, and The Marketer .

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