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Provides a refreshing perspective on the correlation of advertising and public relations and the relationship among... Read More >>
das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des... Read More >>
Everything you need to know to run a profitable Web design business from your home. Read More >>
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases,... Read More >>
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy... Read More >>
In an era of globalisation and Internet commoditisation, salespeople are in danger of becoming irrelevant. This... Read More >>
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and... Read More >>
Google is a dominant force on the internet, guiding millions of searches and online purchases everyday. This guide... Read More >>
A collection of essays that addresses the increasingly important topics of corporate ethics, social responsibility,... Read More >>
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals.... Read More >>
Dealing with the sales force management, this book offers a framework that portrays sales managers' activities as... Read More >>