Sales & marketing management books

5440 books were found.

Contemporary Issues in Marketing Management

Contemporary Issues in Marketing Management

Author: Norazah Mohd Suki ,  Norbayah Mohd Suki
ISBN: 9781617289798
Format: Paperback
$113.52

Indulges in the marketing process in a variety of forms and places. This book includes five contemporary issues...  Read More >>

The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

The Key to the C-Suite: What You Need to Know to Sell...

Author: Michael J. Nick ,  Jill KONRATH
ISBN: 9780814438947
Format: Paperback
$29.99

How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door...  Read More >>

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

No B.S. Price Strategy: The Ultimate No Holds Barred,...

Author: Dan Kennedy ,  Jason Marrs
ISBN: 9781599184005
Format: Paperback
$47.39

Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures,...  Read More >>

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Capturing New Markets: How Smart Companies Create Opportunities...

Author: Stephen Wunker
ISBN: 9780071767446
Format: Hardback
$79.20

Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock...  Read More >>

NEW MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management

NEW MyLab Marketing with Pearson eText -- Access Card...

Author: Philip T. Kotler ,  Kevin Keller
ISBN: 9780131394957
Format: Undefined
$253.44

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select...  Read More >>

Bright Marketing for Small Business

Bright Marketing for Small Business

Author: Robert Craven
ISBN: 9781854585622
Format: Paperback
$33.61

A resource to help small business owners successfully market their product or service. Expert marketer and author,...  Read More >>

Distribution Channels: Understanding and Managing Channels to Market

Distribution Channels: Understanding and Managing Channels...

Author: Julian Dent
ISBN: 9780749462697
Format: Paperback
$171.60

Examine the chain that makes products and services available for market and learn how to make the most of each step...  Read More >>

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling: The Unique Sales System Proven...

Author: Robert B Miller ,  Stephen E Heiman
ISBN: 9780749462949
Format: Paperback
$85.36

Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced...  Read More >>

International Marketing & Export Management

International Marketing & Export Management

Author: Gerald Albaum ,  Edwin Duerr
ISBN: 9780273743880
Format: Paperback
$362.74

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Expand Your Brand

Expand Your Brand

Author: Merrill Pereyra
ISBN: 9780977551989
Format: Paperback
$66.00

Offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist...  Read More >>

Perspectives on Brand Management

Perspectives on Brand Management

Author: Mark D. Uncles
ISBN: 9780734610652
Format: Paperback
$131.87

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Less Blah Blah More Ah Ha

Less Blah Blah More Ah Ha

Author: Ken Brand
ISBN: 9780615462424
Format: Paperback
$40.92

LESS BLAH BLAH - MORE AH HA - How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred -- and Rewarded....  Read More >>

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

Rainmaking Conversations: Influence, Persuade, and Sell...

Author: John E. Doerr ,  Mike Schultz
ISBN: 9781452603261
Format: Audio
$92.37

A research-based and field-tested practical approach to sales conversations that will lead to breakthrough performance...  Read More >>

Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package

Framework for Marketing Management: Integrated PharmaSim...

Author: Philip Kotler ,  Kevin Lane Keller
ISBN: 9780138151690
Format: Mixed media product
$449.14

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation...  Read More >>

European Retail Research: 2011 | Volume 25 Issue I

European Retail Research: 2011 | Volume 25 Issue I

Author: Dirk Morschett ,  Thomas Foscht
ISBN: 9783834930934
Format: Paperback
$173.34

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with...  Read More >>

Cases in Marketing Management

Cases in Marketing Management

Author: Kenneth E. Clow ,  Donald E. Baack
ISBN: 9781412996037
Format: Paperback
$316.00

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of...  Read More >>

Sustainable Marketing

Sustainable Marketing

Author: Diane Martin ,  John Schouten
ISBN: 9780136117070
Format: Paperback
$174.24

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind...  Read More >>

Marketing Communications: Integrating Offline and Online with Social Media

Marketing Communications: Integrating Offline and Online...

Author: PR Smith ,  Ze Zook
ISBN: 9780749461935
Format: Paperback
$171.60

Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR,...  Read More >>

Latest Reading Guide

MRG2025CC

 

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