Sales & marketing management books

What are the essential steps to sales success? Are they difficult to learn and require advanced education? Absolutely...  Read More >>

"""Vertriebsrecherche leicht gemacht"" gibt Vertriebsprofis in kleinen und mittelstandischen Unternehmen einen praktischen...  Read More >>

Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers....  Read More >>

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select...  Read More >>

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Without Clients...Ya Got Nothin'! addresses the keys to business growth--client acquisition and retention. Whether...  Read More >>

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape...  Read More >>

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Have you ever had a customer on the edge of a sale, certain they were interested as they nodded fervently over your...  Read More >>

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"Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While...  Read More >>

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars...  Read More >>

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Without Customers...Ya Got Nothin'! addresses the keys to business growth--customer acquisition and retention. Whether...  Read More >>

Ditch traditional corporate branding to create a powerful, recognizable...  Read More >>

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book...  Read More >>

Hintergrund dieses einführenden Lehrbuchs ist die zunehmende Anzahl an Marktforschungsstudien, die im Rahmen des...  Read More >>

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands...  Read More >>