Ethics in Marketing and Communications: Towards a Global Perspective
Author:   M. McKinley
Publisher:   Palgrave Macmillan
ISBN:  

9780230358553


Pages:   130
Publication Date:   13 December 2011
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $145.17 Quantity:  
Add to Cart

Share |

Ethics in Marketing and Communications: Towards a Global Perspective


Add your own review!

Overview

Full Product Details

Author:   M. McKinley
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.40cm , Length: 21.60cm
Weight:   0.317kg
ISBN:  

9780230358553


ISBN 10:   0230358551
Pages:   130
Publication Date:   13 December 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Marketing Communications and Ethics; K.S.Jahdi Responsible Communications Agencies; A.Badran How Web 2.0 Will Save CSR; F.Mauleon Ethical Dilemmas In Customer Relationship Management; M.McKinley Brand Communication and Ethics; A.Mathieu Is Advertising Targeting Vulnerable Customers in China? L.F.Fayol-Song The Ethical Paradoxes of Tourism; P.Callot Marketing Ethical Banking; E.Paulet  & F.Relano

Reviews

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal


Author Information

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now