Study Guide for Principles of Marketing
Author:   Philip T. Kotler ,  Gary Armstrong
Publisher:   Pearson Education (US)
Edition:   14th edition
ISBN:  

9780132167208


Pages:   264
Publication Date:   03 January 2012
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Study Guide for Principles of Marketing


Overview

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Full Product Details

Author:   Philip T. Kotler ,  Gary Armstrong
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   14th edition
Dimensions:   Width: 27.40cm , Height: 1.20cm , Length: 21.60cm
Weight:   0.503kg
ISBN:  

9780132167208


ISBN 10:   0132167204
Pages:   264
Publication Date:   03 January 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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