Sales & marketing management books

5440 books were found.

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

Advanced Sales Management Handbook and Cases: Analytical,...
Author: Linda Orr ISBN: 9780415886529 Format: Paperback	$168.00
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Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

Advanced Sales Management Handbook and Cases: Analytical,...
Author: Linda Orr ISBN: 9780415886512 Format: Hardback	$378.00
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Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings

Consumer Satisfaction: Advancements in Theory, Modeling,...
Author: Alessandro Maria Peluso , Maria-Jose Blanco ISBN: 9783034306362 Format: Paperback	$132.74
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Zig Ziglar Ventas: El manual definitivo para el vendedor profesional

Zig Ziglar Ventas: El manual definitivo para el vendedor...
Author: Zig Ziglar , Grupo Nelson ISBN: 9781602555105 Format: Paperback	$44.85
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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

The Soul of the New Consumer: Authenticity - What We...
Author: David Lewis , Darren Bridger ISBN: 9781857884982 Format: Electronic book text	$72.60
Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why... Read More >>

Industrielles Marketing

Industrielles Marketing
Author: Marc Kuhn , Yvonne Zajontz ISBN: 9783486589955 Format: Paperback	$121.44
In diesem Buch bilden Geschäftstypen den übergeordneten Bezugsrahmen. Die einzelnen Marketinginstrumente (strategisch... Read More >>

Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior

Interfirm Business-to-Business Networks: Theory, Strategy,...
Author: Roger Baxter , Arch G. Woodside ISBN: 9781780520247 Format: Hardback	$352.95
The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper... Read More >>

# LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century

# LEADS to SALES tweet Book01: Creating Qualified Business...
Author: Jim McAvoy ISBN: 9781616990589 Format: Paperback	$28.33
McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom.... Read More >>

B2B Sales: An Insider's Guide to Organizational Selling

B2B Sales: An Insider's Guide to Organizational Selling...
Author: Edward Trimnell ISBN: 9780982890110 Format: Paperback	$65.87
Learn the insider's secrets....In order to succeed at organizational selling, you need to understand not only the... Read More >>

The Principles of Islamic Marketing

The Principles of Islamic Marketing
Author: Baker Ahmad Alserhan ISBN: 9780566089220 Format: Hardback	$237.47
Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives... Read More >>

Basics Marketing 03: Marketing Management

Basics Marketing 03: Marketing Management
Author: Brian Sheehan ISBN: 9782940411511 Format: Paperback	$91.08
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Sounds Like Branding: Use the Power of Music to Turn Customers into Fans

Sounds Like Branding: Use the Power of Music to Turn...
Author: Jakob Lusensky ISBN: 9781408151433 Format: Paperback	$35.00
Sounds Like Branding is an ‘ear-opening' journey through the history of music and marketing, from the humble jingle... Read More >>

Hispanic Marketing: Connecting with the New Latino Consumer

Hispanic Marketing: Connecting with the New Latino Consumer...
Author: Felipe Korzenny , Betty Ann Korzenny ISBN: 9781856177948 Format: Paperback	$92.27
Reflects and responds to the profound changes the Latino market. This title considers the way in which changes in... Read More >>

Recommended: How to sell through networking and referrals

Recommended: How to sell through networking and referrals...
Author: Andy Lopata ISBN: 9780273757962 Format: Paperback	$38.79
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make... Read More >>

Why Should Anyone Buy from You?: Earn customer trust to drive business success

Why Should Anyone Buy from You?: Earn customer trust...
Author: Justin Basini ISBN: 9780273745518 Format: Paperback	$65.97
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business... Read More >>

Predictable Revenue

Predictable Revenue
Author: Aaron Ross , Marylou Tyler ISBN: 9780984380213 Format: Paperback	$25.75
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Airline Marketing and Management

Airline Marketing and Management
Author: Stephen Shaw , Stephen Shaw ISBN: 9781409401490 Format: Paperback	$79.99
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Airline Marketing and Management

Airline Marketing and Management
Author: Stephen Shaw , Stephen Shaw ISBN: 9781409401476 Format: Hardback	$336.00
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Scientification of Marketing

Scientification of Marketing
Author: Peter S H Leeflang ISBN: 9783506773494 Format: Paperback	$73.92
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Experience Marketing: Concepts, frameworks and consumer insights

Experience Marketing: Concepts, frameworks and consumer...
Author: Bernd Schmitt ISBN: 9781601984524 Format: Paperback	$145.20
Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize... Read More >>

Designing for Growth: A Design Thinking Tool Kit for Managers

Designing for Growth: A Design Thinking Tool Kit for...
Author: Jeanne Liedtka , Tim Ogilvie (Peer Insight) ISBN: 9780231158381 Format: Hardback	$49.95
Liedtka and Ogilvie educate readers in one of the hottest trends in business development: ""design thinking,"" or... Read More >>

The Changing MO of the CMO: How the Convergence of Brand...
Author: MaryLee Sachs ISBN: 9781409423157 Format: Hardback	$71.99
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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)

Turning Silver into Gold: How to Profit in the New Boomer...
Author: Mary Furlong ISBN: 9780132311991 Format: Paperback	$92.37
As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation... Read More >>

Pricing and Profitability Management: A Practical Guide for Business Leaders

Pricing and Profitability Management: A Practical Guide...
Author: Julie Meehan , Mike Simonetto ISBN: 9780470825273 Format: Hardback	$211.20
A comprehensive reference for any professional to understand the capabilities and competencies required for effective... Read More >>

International Marketing Management: Strategies, Concepts and Cases in Europe

International Marketing Management: Strategies, Concepts...
Author: Mario Glowik , Slawomir Smyczek ISBN: 9783486597493 Format: Hardback	$73.70
Takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management... Read More >>

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