Overview

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business – and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.  

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Reviews

Trust is complicated. Trust is a response, not a stimulus. And there's a difference between functional trust (that ATM machines won't short-change us) and affective trust (that an organisation has our best interest at heart). Anyone who hopes to do more than skim the surface of the subject needs a guide, and one I've turned to more than once in the last month is the new book Why Should Anyone Buy From You? By Justin Basini. Richard Madden (Chief Strategy Officer at Kitcatt Nohr Digitas), Marketing Week, October 2011

Trust is complicated. Trust is a response, not a stimulus. And there's a difference between functional trust (that ATM machines won't short-change us) and affective trust (that an organisation has our best interest at heart). Anyone who hopes to do more than skim the surface of the subject needs a guide, and one I've turned to more than once in the last month is the new book Why Should Anyone Buy From You? By Justin Basini. Richard Madden (Chief Strategy Officer at Kitcatt Nohr Digitas), Marketing Week, October 2011

Trust is complicated. Trust is a response, not a stimulus. And there's a difference between functional trust (that ATM machines won't short-change us) and affective trust (that an organisation has our best interest at heart). Anyone who hopes to do more than skim the surface of the subject needs a guide, and one I've turned to more than once in the last month is the new book Why Should Anyone Buy From You? By Justin Basini. Richard Madden (Chief Strategy Officer at Kitcatt Nohr Digitas), Marketing Week, October 2011

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