Basics Marketing 03: Marketing Management
Author:   Brian Sheehan
Publisher:   Bloomsbury Publishing PLC
Volume:   3
ISBN:  

9782940411511


Pages:   184
Publication Date:   18 July 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Basics Marketing 03: Marketing Management


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Full Product Details

Author:   Brian Sheehan
Publisher:   Bloomsbury Publishing PLC
Imprint:   AVA Publishing SA
Volume:   3
Dimensions:   Width: 16.00cm , Height: 1.80cm , Length: 23.00cm
Weight:   0.526kg
ISBN:  

9782940411511


ISBN 10:   2940411514
Pages:   184
Publication Date:   18 July 2011
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

'The brilliance of Brian Sheehan's new book is that it articulates time-tested theories and concepts, and then brings them to life with real life, practical examples and exercises. Overall, it is a 'must-read' for anyone interested in building a successful career in marketing or business.' Bob Seelert, Chairman, Saatchi & Saatchi.


The brilliance of Brian Sheehan's new book is that it articulates time-tested theories and concepts, and then brings them to life with real life, practical examples and exercises. Overall, it is a 'must-read' for anyone interested in building a successful career in marketing or business. * Bob Seelert, Chairman, Saatchi & Saatchi *


Author Information

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years' professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.

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