Sales & marketing management books

This book was written for those who want to become ultra Top Producers in the profession of selling. It has been...  Read More >>

This innovative product uses interactive video to explain everything you need to know to promote your business using...  Read More >>

A guide to marketing strategies. Intended for small businesses and start-ups, it explains how businesses can carve...  Read More >>

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's...  Read More >>

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This...  Read More >>

Komplexe Bankprodukte und ganzheitliche Beratung erfordern detaillierte Informationen und Wissensbestandteile in...  Read More >>

The go-to guide on how to market a creative organization, why it is important, and what techniques work.  Read More >>

A comprehensive guide to how companies can drive sales growthFinding growth today can be an enormous challenge for...  Read More >>

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This book suggests a unique method of treating customers, giving step-by-step instructions on what to teach staff,...  Read More >>

This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning...  Read More >>

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Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further...  Read More >>

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The Howatt HR Success Trail For an organization to successfully climb to the summit of success (productivity and...  Read More >>

Heavy Hitter Sales Linguistics shows readers how to improve their sales success using nothing more than words and...  Read More >>

Packed full of anecdotes from the most accomplished presenters around, this book contains all the tools, tips and...  Read More >>

One hundred ways to motivate your sales teams to outsell each other and grow your profits<p>In most retail stores,...  Read More >>

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Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives,...  Read More >>

A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to...  Read More >>

""CRM fundamentals describes how to successfully build and execute a customer relationship management system, from...  Read More >>

For courses on marketing planning.   Marketing Planning: Where Strategy Meets Action offers marketing students...  Read More >>