The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Author:   Cameron S. Foote
Publisher:   WW Norton & Co
ISBN:  

9780393733471


Pages:   224
Publication Date:   10 January 2012
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services


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Overview

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Full Product Details

Author:   Cameron S. Foote
Publisher:   WW Norton & Co
Imprint:   WW Norton & Co
Dimensions:   Width: 16.50cm , Height: 2.30cm , Length: 24.40cm
Weight:   0.573kg
ISBN:  

9780393733471


ISBN 10:   0393733475
Pages:   224
Publication Date:   10 January 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Author Information

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

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